Set clear goals. Define specific, measurable goals for your campaign, such malaysia phone number library as increasing donations, recruiting volunteers, or hosting events. Develop a keyword strategy using relevant keywords that are relevant to your nonprofit's activities and audience. Google Keyword Planner can help you determine effective keywords and their search volumes. Need help finding the right keywords. Try our free keyword tool. Track search queries. Regularly check the search terms for which your ads are shown.
Add irrelevant or unhelpful terms as negative keywords to refine your audience targeting and improve campaign performance. Optimize Geographic Targeting and Budget Carefully choose the geographic focus of your campaign to reach the right audience while managing your budget. Broader targeting increases visibility, but costs more and can reach more people with less associated traffic. Narrowing your targeting allows you to focus your budget on more interested users, making your campaigns more relevant and effective.
