Audio Branding Rules That Will Help Companies Avoid Fines

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Is it possible to play music from your smartphone in the establishment, turn on the radio or put in purchased CDs? The answers to these questions were given by the operational director of Zvuk Business Victoria Dracheva.

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Example illustrating the problem
Marusya Kudryavtseva is the owner of a small hair salon. She loves Klava Koka's work and has a personal playlist on her phone. At work, Marusya connects a Bluetooth speaker to her smartphone and listens to music together with the hairdressers and salon visitors.

Marusya will definitely face a fine for illegal use poland telegram database of music for commercial purposes. It does not matter whether there is a licensed disc, flash drive or playlist on a social network. Moreover, it does not matter who turned on the music: the owner of the establishment or the cleaner. The owner of the business will be held accountable.



How to play music legally
Sign a contract with two organizations: RAO (Russian Authors' Society) and WIPO (World Intellectual Property Organization). They manage copyright in the Russian Federation. The amount of payments depends on the type of establishment and the number of seats. WIPO specifies fixed amounts of regular payments. There is a calculator on the RAO website.
Sign a contract with a streaming service. The playlist will be formed from those compositions with whose authors the platform has signed a contract. The contract will not protect the establishment from inspections by RAO and VOIS, but the services are usually obliged to provide all the necessary documentation.
Create a playlist of openly licensed tracks. They can be found on library sites.
Get the rights to broadcast yourself. To do this, create a playlist and hire a copyright lawyer who will conclude direct contracts with the authors of the compositions. Often, only large companies can do this.