Big Data and AI algorithms operators form target audience
Posted: Wed Jan 22, 2025 9:07 am
The Federation Council proposed creating a service for luxembourg telegram database checking advertising calls on “Gosuslugi,” and large telecom operators, at the request of the Ministry of Digital Development, launched special services that show the name and number of the company on the phone screen at the time of the advertising call.
All this suggests that it will be much more difficult for companies to use telemarketing in the near future. However, it is too early to write off telephone communication with clients: voice telephone calls are still the main channel of communication between people and organizations. According to a recent study , half of the population of Russia (50.5%) regularly contacts call centers, and every fifth resident considers a telephone conversation to be the preferred method of communication with various companies.
How can a business independently research its audience and promote its products and services on the Internet? We tell you in the course on Internet marketing .
Let's look at four strategies that will help businesses grow their customers and sales using telephony.
Targeted calls
Targeting tools used in digital advertising have also begun to be used in telephone calls. Over the past year, Rostelecom, MTS, Beeline and Megafon have introduced the service of targeted calls for businesses based on their subscriber base. With the help of samples by age, gender, income, geography, interests and consumer habits. Thanks to this, companies can call not everyone in a row, but those who are highly likely to be interested in a product or service.
All this suggests that it will be much more difficult for companies to use telemarketing in the near future. However, it is too early to write off telephone communication with clients: voice telephone calls are still the main channel of communication between people and organizations. According to a recent study , half of the population of Russia (50.5%) regularly contacts call centers, and every fifth resident considers a telephone conversation to be the preferred method of communication with various companies.
How can a business independently research its audience and promote its products and services on the Internet? We tell you in the course on Internet marketing .
Let's look at four strategies that will help businesses grow their customers and sales using telephony.
Targeted calls
Targeting tools used in digital advertising have also begun to be used in telephone calls. Over the past year, Rostelecom, MTS, Beeline and Megafon have introduced the service of targeted calls for businesses based on their subscriber base. With the help of samples by age, gender, income, geography, interests and consumer habits. Thanks to this, companies can call not everyone in a row, but those who are highly likely to be interested in a product or service.