Now all users can tag products on Instagram. Will it be the turn of micro-influencers?
Posted: Wed Jan 22, 2025 5:31 am
Starting last week, all US users can tag products in their posts, which was originally only available to approved creators. For other countries, this feature will be available in the coming months.
Businesses will be able to see where their products are tagged types of nurse databases and can even disable them from appearing.
Now, you can shop the same look your friends are wearing in their posts, dine at the same restaurant as them, and even buy the same makeup they're wearing in the photo!
Source: The Verge
Is working with smaller creators a good business for brands?
To set expectations and build strategies, it is important to evaluate some data. Last year, a study promoted by RealEyes revealed that:
Brands that worked with content creators with around 540,000 followers on TikTok received the highest levels of attention compared to influencers with more than 50 million followers.
View rates in the middle slots of product reveal videos were seven to eight times more effective for micro-influencers compared to an A-list celebrity. This means they tend to engage the audience beyond the start of the content.
As we can see, it turns out that micro-influencers have a growing power on social media . They have a great range of visibility and reliability among users, despite their lower number of followers and shares.
From another perspective, brands can grow by investing in micro-influencers to boost their visibility and reach a new audience that is not used to following in the footsteps of big influencers.
For brands, this is definitely a great opportunity to work alongside small influencers – or growing content creators – given the current success scenario of this group on the Internet.
How can brands benefit from this new Instagram feature?
Allowing all users to tag products in posts is one of the many opportunities Instagram offers for brands to benefit.
With this innovation, product displays have gained unprecedented visibility on social media. Ignoring this opportunity means losing sales.
According to a statement from Instagram, “People come to Instagram to share and discover trends and inspiration. Product tagging will make it possible for anyone to support their favorite small businesses.”
Do you know what this means? Instagram is making every user a digital influencer , regardless of the number of followers, likes, and shares.
This can provide a free boost for brands on the app, while also building on Instagram’s e-commerce approach by instigating consumer behaviors.
To encourage users to create the habit of tagging products, brands can intensify two practices:
1) Interact with the posts of users who have promoted a product or brand, commenting with a personalized thank you.
2) Conduct giveaways and give gifts to those who helped a brand get more views of its products.
Summarizing
With this new feature on IG, we can see great opportunities not only for small influencers who want to expand their reach, but also for brands.
For a user , he or she can earn something from brands by promoting their products for free; increase the level of engagement on profiles; share their preferences, such as lifestyles and brands they support.
For brands , some of the wins are: reaching a larger audience for free, increasing e-commerce potential through the app, making more profit, meeting a local audience (who don't usually follow big influencers), and tapping into a niche of micro-entrepreneurs that is growing at a dizzying pace, not only on Instagram, but on other social networks as well.
Businesses will be able to see where their products are tagged types of nurse databases and can even disable them from appearing.
Now, you can shop the same look your friends are wearing in their posts, dine at the same restaurant as them, and even buy the same makeup they're wearing in the photo!
Source: The Verge
Is working with smaller creators a good business for brands?
To set expectations and build strategies, it is important to evaluate some data. Last year, a study promoted by RealEyes revealed that:
Brands that worked with content creators with around 540,000 followers on TikTok received the highest levels of attention compared to influencers with more than 50 million followers.
View rates in the middle slots of product reveal videos were seven to eight times more effective for micro-influencers compared to an A-list celebrity. This means they tend to engage the audience beyond the start of the content.
As we can see, it turns out that micro-influencers have a growing power on social media . They have a great range of visibility and reliability among users, despite their lower number of followers and shares.
From another perspective, brands can grow by investing in micro-influencers to boost their visibility and reach a new audience that is not used to following in the footsteps of big influencers.
For brands, this is definitely a great opportunity to work alongside small influencers – or growing content creators – given the current success scenario of this group on the Internet.
How can brands benefit from this new Instagram feature?
Allowing all users to tag products in posts is one of the many opportunities Instagram offers for brands to benefit.
With this innovation, product displays have gained unprecedented visibility on social media. Ignoring this opportunity means losing sales.
According to a statement from Instagram, “People come to Instagram to share and discover trends and inspiration. Product tagging will make it possible for anyone to support their favorite small businesses.”
Do you know what this means? Instagram is making every user a digital influencer , regardless of the number of followers, likes, and shares.
This can provide a free boost for brands on the app, while also building on Instagram’s e-commerce approach by instigating consumer behaviors.
To encourage users to create the habit of tagging products, brands can intensify two practices:
1) Interact with the posts of users who have promoted a product or brand, commenting with a personalized thank you.
2) Conduct giveaways and give gifts to those who helped a brand get more views of its products.
Summarizing
With this new feature on IG, we can see great opportunities not only for small influencers who want to expand their reach, but also for brands.
For a user , he or she can earn something from brands by promoting their products for free; increase the level of engagement on profiles; share their preferences, such as lifestyles and brands they support.
For brands , some of the wins are: reaching a larger audience for free, increasing e-commerce potential through the app, making more profit, meeting a local audience (who don't usually follow big influencers), and tapping into a niche of micro-entrepreneurs that is growing at a dizzying pace, not only on Instagram, but on other social networks as well.