What types of Facebook ads should you choose?
Posted: Wed Dec 04, 2024 10:46 am
Today, Facebook is one of the platforms with the largest number of users in the world, where you have surely interacted a considerable amount of time and seen different types of advertisements , from videos, graphics, with forms, on the right side, in the feed, while browsing the posts.
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For those who are just starting out list of turks and caicos islands consumer email with Facebook ads, they may come across a large number of formats available, so the question arises: “Which Facebook ad format works best?” To which I would answer: “It depends on your objectives, you should always try.”
Below, we will explain some Facebook ad formats, accompanied by the recommended objective for which they are used, as well as a graphic example.
Simple image or video
This type of ad is the most commonly used, as it consists of a text, an image or video, and a button that, when clicked, takes you to an external page or opens an additional section, which I will explain later.
This format is ideal for delivering a simple and concise message about why your company can meet the needs of a potential client.
For this advertising format, the size recommended by Facebook for the image is 1200x628, while the video should have a maximum weight of 4 GB, with a ratio of 9:16 to 16:9.
It is recommended that you try different approaches to get the right message for your audience, making two variations in the image or two variations of text.
Here is an example of how an ad with this format appears on Facebook:
Carousel
These ads allow you to play a little more with creativity, in the aspect of telling a mini story, with a maximum of 10 mini frames with images or videos.
These are accompanied by a text at the top, and at the bottom there is a button that, when clicked, can take you to an external page or to an additional section.
For this advertising format, the size recommended by Facebook for the image is 1080x1080, while a video must have a maximum weight of 4 GB, with a ratio of 1:1.
Carousel_Interius
Collection
As the name suggests, collection ads are formatted like a photo album, just like when you upload a large number of images.
This ad format only works on mobile devices, accompanied by text at the top, and when you click on it, it opens an additional section.
For this type of ad, you can initially upload an image, which will be displayed in large format, with a size recommended by Facebook of 1200x628, while for video it should have a maximum weight of 4 GB, with a ratio of 9:16 to 16:9. Later, you add the others.
Using this format is ideal when you want to show various uses of your product or service, allowing the user to easily learn how your company can meet their needs.
Interius_Collection
Additional sections
These sections are available on mobile devices, where, depending on the ad format, when clicking on it you can display a small internal landing page, called “Instant Experience” or you can display a small form, without having to take them to an external landing page.
Instant experience
As I explained above, this additional section allows you to display a mini landing page, with three predefined formats: Customer Acquisition, Storytelling and Product Sales. In each of them you can include images or videos, texts that help you explain your product or service a little more, as well as different CTAs.
Instant Experience_Interius
Forms
The option to display a form helps you obtain information from your prospects, accompanied by a small introductory text, a link to the privacy notice and a small thank you page.
Interius_Form
As you can see, there are different advertising formats on Facebook that can help get more leads for the company.
It is important to consider that if the expected results are not obtained, it is not always due to the advertising format, but the advertising objective for the campaign must also be reviewed, since, based on this, the platform distributes the ads and optimizes results, but we will discuss that in another article.
Download Now: How to Determine if Your Campaign Was Successful [ebook]
For those who are just starting out list of turks and caicos islands consumer email with Facebook ads, they may come across a large number of formats available, so the question arises: “Which Facebook ad format works best?” To which I would answer: “It depends on your objectives, you should always try.”
Below, we will explain some Facebook ad formats, accompanied by the recommended objective for which they are used, as well as a graphic example.
Simple image or video
This type of ad is the most commonly used, as it consists of a text, an image or video, and a button that, when clicked, takes you to an external page or opens an additional section, which I will explain later.
This format is ideal for delivering a simple and concise message about why your company can meet the needs of a potential client.
For this advertising format, the size recommended by Facebook for the image is 1200x628, while the video should have a maximum weight of 4 GB, with a ratio of 9:16 to 16:9.
It is recommended that you try different approaches to get the right message for your audience, making two variations in the image or two variations of text.
Here is an example of how an ad with this format appears on Facebook:
Carousel
These ads allow you to play a little more with creativity, in the aspect of telling a mini story, with a maximum of 10 mini frames with images or videos.
These are accompanied by a text at the top, and at the bottom there is a button that, when clicked, can take you to an external page or to an additional section.
For this advertising format, the size recommended by Facebook for the image is 1080x1080, while a video must have a maximum weight of 4 GB, with a ratio of 1:1.
Carousel_Interius
Collection
As the name suggests, collection ads are formatted like a photo album, just like when you upload a large number of images.
This ad format only works on mobile devices, accompanied by text at the top, and when you click on it, it opens an additional section.
For this type of ad, you can initially upload an image, which will be displayed in large format, with a size recommended by Facebook of 1200x628, while for video it should have a maximum weight of 4 GB, with a ratio of 9:16 to 16:9. Later, you add the others.
Using this format is ideal when you want to show various uses of your product or service, allowing the user to easily learn how your company can meet their needs.
Interius_Collection
Additional sections
These sections are available on mobile devices, where, depending on the ad format, when clicking on it you can display a small internal landing page, called “Instant Experience” or you can display a small form, without having to take them to an external landing page.
Instant experience
As I explained above, this additional section allows you to display a mini landing page, with three predefined formats: Customer Acquisition, Storytelling and Product Sales. In each of them you can include images or videos, texts that help you explain your product or service a little more, as well as different CTAs.
Instant Experience_Interius
Forms
The option to display a form helps you obtain information from your prospects, accompanied by a small introductory text, a link to the privacy notice and a small thank you page.
Interius_Form
As you can see, there are different advertising formats on Facebook that can help get more leads for the company.
It is important to consider that if the expected results are not obtained, it is not always due to the advertising format, but the advertising objective for the campaign must also be reviewed, since, based on this, the platform distributes the ads and optimizes results, but we will discuss that in another article.