Using Email Marketing to Increase Sales Growth Rates

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Interesting fact: modern mailing services can both automate and personalize mailings. You might be surprised: "Can a person really be interested in information received from a "soulless" algorithm?" However, the implementation of "one-on-one marketing" is not difficult for him and leads to good results.

Start mastering email and test the tool . At first, you may encounter some problems with the base, but do not forget: if you offer a person something interesting or useful, he will agree to the estonia mobile phone numbers database mailing. This can be a gift certificate, a discount or useful content.

The mailing should not turn into spam . You should stick to a 50x50 ratio, where 50% are letters with commercial offers, and the other 50% are materials that have additional value, such as educational articles, videos and bonuses.

It is worth taking the time to compose a welcome letter with "welcome gifts" (each new subscriber receives it as a token of gratitude) . It should include brief information about the company and its history, a brief description of the product or instructions for it, bonuses.

Control the frequency of your mailings . Follow these rules: don't be intrusive (i.e. don't send more than 2 letters a week) and don't forget about your subscriber (i.e. send at least 1 letter monthly to avoid losing your subscriber).

Find sufficiently “weighty” reasons to send a letter , for example, an invitation to an event with the company’s participation or the publication of an article that can help solve current problems.

Use wow effects . Study the customer's path to the product. You will learn what stages the subscriber needs to go through to make a purchase decision. After that, you will be able to set up an auto-funnel - a tool that draws the client into a digital "whirlpool", and he finally receives a message that he simply cannot ignore.