How people read texts on the Internet

[shuklarani621]

They don't read it! They scan it .

What do you do first when you open a page, for example a blog? You look at the title , hmm, it's a good topic and you start browsing the content, take a look at the titles, subtitles, images, oh yeah, there's a video, how long does it take? 15 minutes...uh, I don't have that much time. Estimate how long it takes you to read the entire text, compare that to the content you scanned (titles, subtitles, images, etc.) and then you go back to the beginning and start reading or move on.

You write to capture the reader's attention.
When you write titles and subtitles, try to make them dynamic . So you write the Title, briefly explain what it's about, then divide the whole into subtitles. Within the subtitle, you write paragraphs, one a little longer, then one shorter, so that it's not monotonous when you look at it, so that at first glance you can see that it's interesting and dynamic.

A paragraph can be just one sentence.

And sometimes it's enough to just write one word instead of a whole shareholder database or a single sentence. What is very important, what you want to emphasize and what you want people to see first, should always be

Bold-ovano.

When you write like this, you give the reader a chance to rest , to somehow move dynamically through the text, then insert an image, infographic, or video just to break up the monotony.


Use lists
When you have a section that you need to explain in detail, and the paragraphs are long, use some enumeration to make the content a little nicer and more understandable. For example, after this paragraph, write – The most important rules for writing:

Titles and subtitles
Paragraphs of different lengths
Bolded words (most important in the paragraph)
Such
Chart – Infographic
Video
Imagine if we wrote like this – The most important rules for writing: Headings and subheadings, Paragraphs of varying lengths, Bolded words (the most important in the paragraph), Images, Charts, Video.

Lists provide clarity and empty space, this kind of text " breathes ". The more you write, following these rules, you will learn to apply this unconsciously . When this gets into your blood, you become a marketing genius .


Text in quotation marks
This is also a nice way to give your reader a break, you can put the most important part of the paragraph in quotation marks, so that the reader reads it twice (newspaper jargon) or some part of the text that is important, a saying, etc. Of course, when we say in quotation marks, it doesn't have to be classic quotation marks , you can put the text in a frame of a different color or anything that stands out from the crowd.