On average, one post has 1.014402684 hashtag

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The key to using this tool correctly is not in the quantity, but in the relevance of hashtags . Hubspot experts recommend stopping at 4-5 words that will accurately describe the content of the post and/or its author.

A good idea is branded hashtags that are unique to your company or product. According to statistics , 7 out of 10 Instagram hashtags fall into this category. Their use helps create a community of brand followers and assess audience awareness. Holidays and mass events, contests and flash mobs are good times to introduce branded hashtags.

For those who are still interested in the most popular hashtags on Instagram, their ranking looks like this:

Instagram Engagement in Numbers: A Large colombia mobile phone numbers database Study of the Social Network

Tag users wisely
Tagging posts is another way to increase audience engagement. The share of posts tagged by other accounts increased from 38% to 60% in 2019.

The optimal number of such tags is considered to be 5, when this number is exceeded, likes begin to decrease. In general, there is a completely negative relationship between the indicators. However, the picture is distorted by the largest celebrity accounts: they do not need to tag people to ensure popularity of posts.

Instagram Engagement in Numbers: A Large Study of the Social Network

The abuse of tags for spamming purposes has led to users often perceiving them negatively. To avoid this, use tags only when appropriate:

When running a competition, ask to be tagged in the participants' posts
mark the winners when publishing the results
When using someone else's content, add a tag to its author
Remind employees to tag the company in related posts
Subscribers: Quality is more important than quantity
In 2019, businesses had more difficulty attracting followers than the year before . Almost half (46.6%) of Instagram accounts had fewer than 1,000 followers. Only 9.8% boasted more than 10,000.

Thus, the number of subscribers is a bad KPI. The marketer's focus should be on interaction with subscribers . Likes, communication in comments, reposts and reactions - all this increases the visibility of posts, and with it the organic reach and "viral" effect of the content.