Tripwire tasks

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Let's study the principles of tripwire operation within the framework of the entire concept of the sales funnel. Its structure is as follows: first touch ─ lead magnet ─ tripwire ─ purchase ─ constant purchases.

First touch . The consumer sees an advertisement for the first time, receives a leaflet on the street, visits your company's website, etc. He doesn't know anything about the product you cyprus mobile phone numbers database offer, and doesn't even know whether he needs this product at all.

Lead magnet . You give something to a person and in return ask them to share their contact information – phone number, email address.

Tripwire . Your customer responds to the lead magnet, and you offer them a small, inexpensive purchase. The consumer agrees to it partly impulsively, since the low price combined with the obvious benefit of the purchase looks tempting.

Buying a product or service from the main line. The client decides to do it when, through the tripwire, he receives visual confirmation that you are running a transparent business and offering a quality product.

Regular purchases . These are satisfied customers who are completely satisfied with the cooperation with your company. At this stage, the client receives VIP status. You should make every effort to ensure that he remains a regular customer for as long as possible: offer personal discounts, bonus programs, etc.