Fall email newsletter example with a cauldron melting money.
Posted: Wed Dec 04, 2024 10:35 am
A school-related fall newsletter example with a child's legs and feet wearing colorful socks.
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For more back to school campaign ideas, check out our back to school marketing guide.
3. Sports season
Fall marks the start of sports season, including soccer, Advertising Phone Number Data football, ice hockey, field hockey, and basketball. If your brand is sports-related, this is a golden opportunity to connect with your subscribers.
Patricia Lopez is the founder of Dirt Pitch Apparel. She says, “As a soccer-inspired brand, we optimize our fall newsletter by matching important events from Major League Soccer with promos and discounts.”
“Another key element in our strategy is segmenting our audience according to the soccer team they support.” Patricia then sends out targeted emails to each segment. “This has proven effective for us, bumping our conversion rates by almost 20 percent.”
4. Halloween (October 31, 2024)
No list of October newsletter ideas is complete without Halloween. This spooky holiday is America’s favorite after Thanksgiving and Christmas. Luckily, it lends itself to fun and humorous content with a big visual impact.
Photos and other visuals trigger emotions and memories. Add high-quality media of your Halloween-inspired items to increase chances of making a sale.
In this LendingTree email, fun graphics and playful wording give even a serious topic like money-lending a lift.
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For more creative Halloween ideas, check out our post on Halloween email marketing and our list of 100 Halloween email subject lines.
5. Thanksgiving (November 28, 2024)
The holiday season is here and customers are reaching for their wallets. In 2022, 55% of Americans expected to spend between $50-149 on Thanksgiving. Feature your products in Thanksgiving-themed photos and videos to appeal to your customers and earn a place at their Thanksgiving table.
New Signature Homestyles puts its products front and center in its Thanksgiving email, which plays on the desire to impress guests with festive fall decor.
Fall newsletter ideas by New Signature home styles showing home decor items.
Created with Brevo
An alternative approach to your Thanksgiving newsletter campaign is to give thanks yourself. Consumer insight bodies note the growth of gratitude amongst consumers since the pandemic. So it feels timely and authentic for brands to say “thank you” at this special time of year too.
Fall email newsletter example by Ann Taylor full of glitter and champagne.
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6. Black Friday (November 29, 2024) and Cyber Monday (December 2, 2024)
In 2022, U.S. consumers spent $9.12 billion on Black Friday and $11.3 billion on Cyber Monday. That’s a lot to play for. And with 38% of shoppers discovering deals through email, it also means stiff competition in your customer’s inbox from other brands looking for a slice of the pie.
Source
For more back to school campaign ideas, check out our back to school marketing guide.
3. Sports season
Fall marks the start of sports season, including soccer, Advertising Phone Number Data football, ice hockey, field hockey, and basketball. If your brand is sports-related, this is a golden opportunity to connect with your subscribers.
Patricia Lopez is the founder of Dirt Pitch Apparel. She says, “As a soccer-inspired brand, we optimize our fall newsletter by matching important events from Major League Soccer with promos and discounts.”
“Another key element in our strategy is segmenting our audience according to the soccer team they support.” Patricia then sends out targeted emails to each segment. “This has proven effective for us, bumping our conversion rates by almost 20 percent.”
4. Halloween (October 31, 2024)
No list of October newsletter ideas is complete without Halloween. This spooky holiday is America’s favorite after Thanksgiving and Christmas. Luckily, it lends itself to fun and humorous content with a big visual impact.
Photos and other visuals trigger emotions and memories. Add high-quality media of your Halloween-inspired items to increase chances of making a sale.
In this LendingTree email, fun graphics and playful wording give even a serious topic like money-lending a lift.
Source
For more creative Halloween ideas, check out our post on Halloween email marketing and our list of 100 Halloween email subject lines.
5. Thanksgiving (November 28, 2024)
The holiday season is here and customers are reaching for their wallets. In 2022, 55% of Americans expected to spend between $50-149 on Thanksgiving. Feature your products in Thanksgiving-themed photos and videos to appeal to your customers and earn a place at their Thanksgiving table.
New Signature Homestyles puts its products front and center in its Thanksgiving email, which plays on the desire to impress guests with festive fall decor.
Fall newsletter ideas by New Signature home styles showing home decor items.
Created with Brevo
An alternative approach to your Thanksgiving newsletter campaign is to give thanks yourself. Consumer insight bodies note the growth of gratitude amongst consumers since the pandemic. So it feels timely and authentic for brands to say “thank you” at this special time of year too.
Fall email newsletter example by Ann Taylor full of glitter and champagne.
Source
6. Black Friday (November 29, 2024) and Cyber Monday (December 2, 2024)
In 2022, U.S. consumers spent $9.12 billion on Black Friday and $11.3 billion on Cyber Monday. That’s a lot to play for. And with 38% of shoppers discovering deals through email, it also means stiff competition in your customer’s inbox from other brands looking for a slice of the pie.