A potential client should know
Posted: Tue Jan 21, 2025 8:29 am
If you write a text according to a formula, the task becomes simpler. For example, you use the PAS construction. In the title, you described the target audience's problem. Accordingly, in the description, you need to strengthen the problem, emphasize the need for an urgent solution, and offer this very solution.
Call to action
Regardless of which formula you have chosen or whether you are writing completely without a formula, do not forget to add a call to action. Without a clear CTA, the effectiveness of ads decreases significantly. what he needs to do after reading the advertising text.
Your ad can consist of just a call to action, but you should never write an ad copy without a CTA.
The call to action should be clear. The user should understand what will happen after clicking - "Subscribe", "Order", "Find out more".
Also, the CTA should always be made visible: it is better to usa consumer email list write it in a separate paragraph and highlight it visually - with signs, emoticons, and caps lock.
Important! There can only be one call to action in the advertising text. One text - one target action that corresponds to the offer. Users should not experience dissonance and misunderstanding of the expected action. For example, you are advertising a product at a discount. You described the terms of purchase, the size of the discount. And here is the CTA - the logical phrase would be "Buy at a discount".
If you use several different CTAs in one text, it will be difficult to evaluate the actual results of the campaign. The ad will work poorly or not work at all.
Learning how to write cool texts for targeted advertising is not as difficult as it seems. If in addition to texts, you want to create stunning videos and graphics, we invite you to the most complete course on targeted advertising.
Call to action
Regardless of which formula you have chosen or whether you are writing completely without a formula, do not forget to add a call to action. Without a clear CTA, the effectiveness of ads decreases significantly. what he needs to do after reading the advertising text.
Your ad can consist of just a call to action, but you should never write an ad copy without a CTA.
The call to action should be clear. The user should understand what will happen after clicking - "Subscribe", "Order", "Find out more".
Also, the CTA should always be made visible: it is better to usa consumer email list write it in a separate paragraph and highlight it visually - with signs, emoticons, and caps lock.
Important! There can only be one call to action in the advertising text. One text - one target action that corresponds to the offer. Users should not experience dissonance and misunderstanding of the expected action. For example, you are advertising a product at a discount. You described the terms of purchase, the size of the discount. And here is the CTA - the logical phrase would be "Buy at a discount".
If you use several different CTAs in one text, it will be difficult to evaluate the actual results of the campaign. The ad will work poorly or not work at all.
Learning how to write cool texts for targeted advertising is not as difficult as it seems. If in addition to texts, you want to create stunning videos and graphics, we invite you to the most complete course on targeted advertising.