How to choose the best type of advertising campaign? (Part 2)
Posted: Wed Dec 04, 2024 10:30 am
Returning to the topic of the types of advertising campaigns that we reviewed in a previous article , on this occasion I will talk more about other formats that are becoming increasingly relevant in the world of digital marketing.
Download Now: How to Determine if Your Campaign Was Successful [ebook]
It should be noted that just because they are the second part does not mean they are better or worse than those previously mentioned. This will be list of bhutan consumer email determined by your business objectives and the types of campaigns that best align with them .
Google Ads
1. Shopping Campaigns
You have probably already seen this type of campaign in the Google search engine when you search for a product, for example a television, video game console, cosmetics, etc.
Shopping campaigns are focused on promoting products hosted on different e-commerce sites , since it is very possible that more than one site sells it. This format will allow you to include the price, name of the product, website, direct link to the product and, if you have it, a rating made by people about it.
The Shopping format also has the advantage of appearing in the first section of the search engine, or in its own section, where you can see all the sellers that offer it, filter by price, reviews, whether they have free shipping or not, etc.
2. Smart Display Campaigns – Google Ads
In themselves, these campaigns are a subcategory of Display, however, their main differentiator is audience segmentation , since in conventional campaigns you choose who you want to reach through interests, site themes, keywords , or even make a list of sites belonging to the Display Network; but with these campaigns it does not work like that.
To use Smart Display campaigns, you only need to choose the geographic segmentation and budget , but not the audience you want to target, since Google, with its knowledge of your other campaigns, will show the ads on sites where a conversion is most likely to occur , and as soon as it finds it, it will focus on them. Of course, the impressions will also depend on the budget you enter.
Is it a double-edged sword? Partly yes, which is why constant monitoring of Smart Display campaigns is very important, since, although you can place initial exclusions, it is necessary to check if you are getting good quality conversions and on sites relevant to your business.
3. Video Campaigns – Google Ads
Let's face it, with the pandemic, YouTube has been a great ally in entertainment and that has been well used by brands and the platform, as Google has increasingly increased the number of ads displayed for users who view videos for free.
Given this, there are different formats, from ads that you necessarily have to view for 30 seconds, or those that last 5 seconds and allow you to remove it, which allows you to make different efforts, whether for awareness of your brand, greater knowledge of your product and its advantages, or even lead generation.
Google has added more and more functions, but the most important is one for lead generation with the use of forms when clicking on the ads, which will allow you to capture certain information that you ask the user.
With the increasing number of hours invested by users watching videos on YouTube, printing and viewing costs have decreased compared to years ago, however, it is very important to be clear about the main objective of your campaigns and if you expect short, medium or long-term results.
Download Now: How to Determine if Your Campaign Was Successful [ebook]
It should be noted that just because they are the second part does not mean they are better or worse than those previously mentioned. This will be list of bhutan consumer email determined by your business objectives and the types of campaigns that best align with them .
Google Ads
1. Shopping Campaigns
You have probably already seen this type of campaign in the Google search engine when you search for a product, for example a television, video game console, cosmetics, etc.
Shopping campaigns are focused on promoting products hosted on different e-commerce sites , since it is very possible that more than one site sells it. This format will allow you to include the price, name of the product, website, direct link to the product and, if you have it, a rating made by people about it.
The Shopping format also has the advantage of appearing in the first section of the search engine, or in its own section, where you can see all the sellers that offer it, filter by price, reviews, whether they have free shipping or not, etc.
2. Smart Display Campaigns – Google Ads
In themselves, these campaigns are a subcategory of Display, however, their main differentiator is audience segmentation , since in conventional campaigns you choose who you want to reach through interests, site themes, keywords , or even make a list of sites belonging to the Display Network; but with these campaigns it does not work like that.
To use Smart Display campaigns, you only need to choose the geographic segmentation and budget , but not the audience you want to target, since Google, with its knowledge of your other campaigns, will show the ads on sites where a conversion is most likely to occur , and as soon as it finds it, it will focus on them. Of course, the impressions will also depend on the budget you enter.
Is it a double-edged sword? Partly yes, which is why constant monitoring of Smart Display campaigns is very important, since, although you can place initial exclusions, it is necessary to check if you are getting good quality conversions and on sites relevant to your business.
3. Video Campaigns – Google Ads
Let's face it, with the pandemic, YouTube has been a great ally in entertainment and that has been well used by brands and the platform, as Google has increasingly increased the number of ads displayed for users who view videos for free.
Given this, there are different formats, from ads that you necessarily have to view for 30 seconds, or those that last 5 seconds and allow you to remove it, which allows you to make different efforts, whether for awareness of your brand, greater knowledge of your product and its advantages, or even lead generation.
Google has added more and more functions, but the most important is one for lead generation with the use of forms when clicking on the ads, which will allow you to capture certain information that you ask the user.
With the increasing number of hours invested by users watching videos on YouTube, printing and viewing costs have decreased compared to years ago, however, it is very important to be clear about the main objective of your campaigns and if you expect short, medium or long-term results.