Why you need to integrate your CRM with social media ASAP
Posted: Tue Jan 21, 2025 6:45 am
And, the Service Cloud integration ensures Salesforce lithuania b2b leads customers can manage all of their social customer care requests directly from within Service Cloud. It enriches customer CRM profiles with social data to provide a holistic view of customer interactions—speeding up internal collaboration while uncovering valuable insights.
In this guide, we’ll break down exactly how the Sprout Social Salesforce integration works. We’ll also highlight how the integration streamlines tasks across your entire business and makes it easier to prove the effectiveness of your strategies.
The importance of social media integrations with your business’ tech stack can’t be overstated. And your CRM platform should be a top priority.
This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands.
According to the 2023 Sprout Social Index™, 76% of consumers notice and appreciate when companies prioritize customer support, and 70% of consumers expect a company to provide personalized responses to customer service needs. Yet only 30% of brands have adopted customer care processes and tools designed to actively engage with customers on social.
When brands leave their consumers behind, they’re missing out on key opportunities to improve customer retention and their bottom line.
Before we get into the nitty-gritty, let’s dive into some of the key upsides of linking your CRM with your social presence.
In this guide, we’ll break down exactly how the Sprout Social Salesforce integration works. We’ll also highlight how the integration streamlines tasks across your entire business and makes it easier to prove the effectiveness of your strategies.
The importance of social media integrations with your business’ tech stack can’t be overstated. And your CRM platform should be a top priority.
This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands.
According to the 2023 Sprout Social Index™, 76% of consumers notice and appreciate when companies prioritize customer support, and 70% of consumers expect a company to provide personalized responses to customer service needs. Yet only 30% of brands have adopted customer care processes and tools designed to actively engage with customers on social.
When brands leave their consumers behind, they’re missing out on key opportunities to improve customer retention and their bottom line.
Before we get into the nitty-gritty, let’s dive into some of the key upsides of linking your CRM with your social presence.