According to various studies, the video list of bermuda consumer email marketing trend is expected to continue to grow , as the industry and technology increasingly explore more creative ways to communicate specific content and video marketing is very effective for this.
According to research conducted by Hubspot , it was determined that 92% of marketers consider video marketing to be a fundamental part of their digital marketing strategy . Similarly, 88% of them say that this strategy produces a positive ROI, in other words, that the investment made is profitable.
Some of the main types of video marketing that are most used today are:
Live streaming or live broadcasts : This format serves to interact in a more “natural and close” way with users, so that they get involved and feel part of the brand.
Animated explanatory videos : Their main function is to describe complex products or services through a simple and easy-to-understand format.
Spontaneous content : Nowadays, it is one of the most used and is based on sharing daily activities, being natural and interacting with your audience.
Based on this trend, platforms like TikTok and Instagram have grown exponentially . TikTok is an application that since its inception has opted for the video format, however, in order not to be left behind, Instagram has added the option of creating videos , better known as reels, to its functions.
Instagram is a social network that seeks to remain competitive and valuable to users, so it has made a research effort to understand its audience very well and because of this it has imitated the content in video format that was previously specific to TikTok.
Today, Instagram is no longer just an app for sharing photos , but has added new formats and is expected to continue improving and updating its 4 points: videos, messages, creators and shopping.
Based on these new changes that Instagram is implementing, it is worth highlighting the need to show videos to people who are not even among your followers, but who could be interested in your content through the IGTV and reels format. With this, generating content in video format on social networks has become a necessity for brands looking to position themselves in the market and gain awareness.
Nowadays, any company or brand needs to take advantage of this trend and the most popular platforms and networks. In addition, a key point in this is that this type of marketing strategy is cheaper than others.
For the same reason that every brand or company is beginning to bet on including the video format in their digital marketing strategies , it is essential to know and study the ways to generate greater reach and visibility in Instagram videos .
How to generate greater reach and visibility on Instagram videos?
Without a doubt, the main objective of using video marketing is to reach more people and make your content go viral, so we will give you some recommendations to achieve this.
Connect your stories and feed content
Create dynamics in which your followers participate
Be consistent with your posts
Create content specific to Instagram
Add alt text to your posts
These are just some of the recommendations that will help you if you want to get your content to more people, however, there are other practices that also help with this same purpose.
Make the most of this trend and, as we have mentioned in the article, do not hesitate and start creating video marketing for your business or company. At Interius we are here to help you design marketing strategies that help and position your business.
