By the way, we raised the topic of the death of search engine optimization

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First reaction: SEO is dead, long live contextual advertising and social networks Many business owners and marketers have already managed to bury SEO, putting an end to this method of promotion due to the desire of search engines to make the search results clean from manipulation. Some of them focused on advertising campaigns with pay-per-click, for some reason refusing to even try to get to the top of the search results due to the quality and relevance of the content.


As well as the issue of the relevance of SEO and contextual advertising , new zealand consumer email list in previous publications. Our position on the SEO issue remains unchanged - search engine marketing will not go anywhere, but the methods of work will change dramatically (they have already changed!). Pay-per-click advertising campaigns are an important element of any marketing strategy.


Contextual advertising provides quick results, which long-term approaches to promotion do not provide. But it is in the long term that PPC campaigns are very expensive (in some topics, already unreasonably expensive). If you plan to work in the market for a long time, then you should not rely solely on contextual advertising. Or, more precisely, even so - working exclusively with contextual advertising as the main sales channel, you deprive yourself of the main thing that can be achieved in marketing - capitalization of the results of marketing activity.