How should companies tell their story? We learn about branding with 4 female entrepreneurs
Posted: Mon Jan 20, 2025 9:05 am
We brought together four female entrepreneurs with very different business stories to reflect on the importance of branding in business.
held by entrepreneurs
Berta Castañé moderates the talk with Olga Llopis, Berta Madueño, Aina Ministral and Marta Domenech. Photo: Andrés Solla.
It is important to know how to tell your story
It's one thing to set up a company, and quite another to tell it. And in many cases, although it may sound incredible, the latter may be even more important. Telling the story of a company is essential because it is the germany phone number list letter of something that hides a lot of talent and effort. The brand, the branding, is intrinsically related to these stories because they go hand in hand at all times.
Sant Jordi's day has been a great excuse to talk about it in an exceptional round table moderated by our colleague Berta Castañé (Customer Engagement Manager at Holded), with four guests who share their story in very different ways: Olga Llopis (managing partner of the branding agency Comuniza), Berta Madueño (co-founder of Tattoox), AIna Ministral (CEO of Aina Barcelona) and Marta Domenech (strategy director & partner at Hamlet Brand Consultants).
Different stories, same goal
First of all, it is important to clarify whether the history of a company, and how to share it, is really as important as it seems. Olga, who has been helping companies to make their brands more competitive for fifteen years at Comuniza, answers: “Nowadays it is very difficult to distinguish yourself by a product or a service. You have to go a step further, so the main tool we have for differentiation is precisely the brand.”
For her part, Berta, who has managed to gather more than 1,500 users on her platform for tattoo artists, gives a fact that goes deeper into what Olga said: “At Tattoox we give a lot of importance to branding , to this constant storytelling to communicate to our community. Without going any further, fifteen people in our company dedicate themselves to it every day, to creating content, to spreading the word, to explaining artists’ stories and so on.”
held by entrepreneurs
Berta Castañé moderates the talk with Olga Llopis, Berta Madueño, Aina Ministral and Marta Domenech. Photo: Andrés Solla.
It is important to know how to tell your story
It's one thing to set up a company, and quite another to tell it. And in many cases, although it may sound incredible, the latter may be even more important. Telling the story of a company is essential because it is the germany phone number list letter of something that hides a lot of talent and effort. The brand, the branding, is intrinsically related to these stories because they go hand in hand at all times.
Sant Jordi's day has been a great excuse to talk about it in an exceptional round table moderated by our colleague Berta Castañé (Customer Engagement Manager at Holded), with four guests who share their story in very different ways: Olga Llopis (managing partner of the branding agency Comuniza), Berta Madueño (co-founder of Tattoox), AIna Ministral (CEO of Aina Barcelona) and Marta Domenech (strategy director & partner at Hamlet Brand Consultants).
Different stories, same goal
First of all, it is important to clarify whether the history of a company, and how to share it, is really as important as it seems. Olga, who has been helping companies to make their brands more competitive for fifteen years at Comuniza, answers: “Nowadays it is very difficult to distinguish yourself by a product or a service. You have to go a step further, so the main tool we have for differentiation is precisely the brand.”
For her part, Berta, who has managed to gather more than 1,500 users on her platform for tattoo artists, gives a fact that goes deeper into what Olga said: “At Tattoox we give a lot of importance to branding , to this constant storytelling to communicate to our community. Without going any further, fifteen people in our company dedicate themselves to it every day, to creating content, to spreading the word, to explaining artists’ stories and so on.”