If there are changes in the company, change the metric.
Posted: Mon Jan 20, 2025 8:42 am
This may sound scary to you, but it is always good to adapt to the reality and choose what is relevant at the moment. Of course, it is better to choose something more suitable and study the product in more depth than to stop at the usual research methods.
Identify a simple metric that relates to your business.
For example, it is important that the number of new users increases. To do this, you send out letters to potential clients, and some of them visit your page. A smaller number registered, and taiyuan mobile phone numbers database the mini-group became active users. You can build a scheme that will help solve the problem of client activation. After studying the metrics, it is clear that more people "drop off" when they visit the site but do not register. It will be correct to set the percentage of visitors who create an account and go towards this figure.
Eliminate the coefficients.
If CTR is important to you, consider whether you can start measuring clicks instead, but of course, this is not an absolute rule. There are a number of companies that successfully use this metric as their primary one.
Don't forget to take counter metrics into account.
Let's look at eBay as an example. Here, the number of unique items sold is used as a countermetric. The number of items and their positions is taken as an indicator. If the results deviate in the negative direction or if the numbers remain unchanged, you need to set a goal to increase the indicators. On eBay, the main metric is Gross Merchandise Value (GMV).
As your business grows, change the metric.
The world is changing, as is everything around us, as is the collection of information that determines the success of a business. For example, before there were no cell phones and the influence of social networks on business. And now the latter is a very powerful advertising channel. And many have already changed the metrics from MAU to DAU. This evolution is typical for companies launching new products. Example: the number of Amazon Video customers has increased significantly, which means it is time for management to change the metrics.
Read also!
"Sales Triggers That Have Never Failed"
Identify a simple metric that relates to your business.
For example, it is important that the number of new users increases. To do this, you send out letters to potential clients, and some of them visit your page. A smaller number registered, and taiyuan mobile phone numbers database the mini-group became active users. You can build a scheme that will help solve the problem of client activation. After studying the metrics, it is clear that more people "drop off" when they visit the site but do not register. It will be correct to set the percentage of visitors who create an account and go towards this figure.
Eliminate the coefficients.
If CTR is important to you, consider whether you can start measuring clicks instead, but of course, this is not an absolute rule. There are a number of companies that successfully use this metric as their primary one.
Don't forget to take counter metrics into account.
Let's look at eBay as an example. Here, the number of unique items sold is used as a countermetric. The number of items and their positions is taken as an indicator. If the results deviate in the negative direction or if the numbers remain unchanged, you need to set a goal to increase the indicators. On eBay, the main metric is Gross Merchandise Value (GMV).
As your business grows, change the metric.
The world is changing, as is everything around us, as is the collection of information that determines the success of a business. For example, before there were no cell phones and the influence of social networks on business. And now the latter is a very powerful advertising channel. And many have already changed the metrics from MAU to DAU. This evolution is typical for companies launching new products. Example: the number of Amazon Video customers has increased significantly, which means it is time for management to change the metrics.
Read also!
"Sales Triggers That Have Never Failed"