Owner Data

As we saw in our social media distribution section, there is a lot we can do, but prioritizing is key.

There is no one answer I can give you. Like everything in marketing, it depends. However, here are a couple of things to consider:

I just started with new social media accounts:

Create 3 main social media accounts where your audience is active;
Create content in new formats;
Create 3 social media accounts on new emerging platforms;
You have a lot of work ahead of you, don't start with social platforms that are just taking off.
It already has a strong presence on the main social media platforms:

Keep going strong;
Create content in new formats;
Create 2 social media accounts on new emerging platforms;
Create 1 social media account on a platform you believe in but that is just ameriplan email leads becoming more widespread.
I would always opt to try out new social media channels. The question is, of course, how much time do you invest in them.


As you saw earlier in the article, social media platforms are pushing hard for new short-form content formats. Not just video.

Google Web Stories and Pinterest Idea Pins don't need to be videos.

Instagram Reels, YouTube Shorts, TikToks need to be videos.

People seem to love consuming short-form content. That’s the data these platforms are getting and want to provide. Because if YouTube doesn’t provide it, then TikTok will!

The question is, are you a social media manager who also wants to provide short-form content to your audience? If not, someone else will.