4 Options for Promoting a Selling Landing Page

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Let's look at ways to promote a landing page on the Internet.

PPC campaign or contextual advertising
Selling landing page

PPC advertising is a method of placing ads on the Internet, where the advertiser pays for each click of the user to go to the site. The cost depends on several conditions, including the insertion of the keyword.

Today in our country the two most turkey mobile phone numbers database popular PPC advertising providers are Google AdWords and Yandex.

Google AdWords allows you to significantly expand your customer base and raise the level of your business. The purpose of this service is the ability to target potential customers using relevant keywords in the search bar.

Each search results page contains advertising space where your ad will appear. Typically, this is the space above and to the right of the list of links.

We remind you of the importance of matching the content of the selling landing page and the advertising message, as this affects the quality of advertising, the cost of your ads and their rating. The better the quality indicators, the lower the cost of the provider's services for you.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Other factors that determine the level of advertising:

click-through rate (CTR);

landing page compliance;

compliance of advertising content;

compliance with the mobile and stationary devices on which the advertisement will be viewed;

keyword matching.

Your ad's ranking is determined using the formula:

Maximum CPC + Ad Quality + Audience Reach = Ad Rank .

A higher position of the advertisement in the rating guarantees the maximum number of its views by users. To increase the chances of success, we recommend setting up landing pages for Yandex services.

The key phrase is of great importance, in response to which users will be offered your ad. The greatest return here is achieved by those business owners whose marketers have coped with their task 100%, that is, have selected the optimal keywords.

The main direction for this is specificity: only precise hits guarantee the maximum number of views.

Next, the price of one click is determined: the more expensive each click is, the more often the ad will be shown to visitors.

To reach as many users as possible and obtain reliable data for subsequent analysis, we recommend placing several advertising messages that differ in content, key phrases, and appeals. This will help identify the most effective ads and will be used to create a flawless landing page.