Targeted advertising on Facebook

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Typically, the most expensive targeting is that configured to show ads to people who have reached the age of majority in Moscow and St. Petersburg.

If you want your ads to be seen by users from Moscow and a certain region, for example Novosibirsk, it is better to set up two separate advertising campaigns. This will save you money. Otherwise, you will be charged an average amount, and you will overpay for impressions to Novosibirsk residents.

Targeted advertising in social networks

Just like in VK, the cost of targeting in egypt mobile phone numbers database Facebook is determined by many factors: the level of competition in your topic, the region of display, the placement location (in the news feed or in the sidebar).

In addition, Facebook gives you the opportunity to launch targeted advertising of a service or product on credit. To do this, you need to specify the company's payment details when registering as an advertiser. Facebook will check your solvency and write off a small amount from your current account, and then return the money to it.

The credit limit is set for each individual, depending on the size of the advertising campaign, your rating as an advertiser, etc.

Advertising on credit has its drawbacks, the main one being that you may be charged more than you planned to spend, so set limits in advance.

Targeted advertising on Instagram
Just like when promoting a business on Facebook and VKontakte, it is impossible to give a clear answer as to how much targeted advertising costs on Instagram. The final advertising budget will depend on the portrait of the target audience, the subject of the ad, the region of placement, competition, etc. The price of one click can vary from 3-5 to 100-50 rubles per click.

How to set up targeted advertising in VK: step-by-step instructions
If you are a beginner and don’t know how to make targeted advertising, this instruction will help you figure it all out.

Targeted advertising in social networks