Why invest in online video content?

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Did you know that people spend an average of 3 billion hours watching videos on YouTube every month? And that on Facebook, it's 100 million hours a day ? This information was released last year by Viver de Blog . The consumption of online videos is growing and, therefore, it has become the latest trend in Content Marketing.

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Increased connectivity on mobile devices is one of the main reasons for the growth of audiovisual materials. It is possible to watch any content on a computer, cell phone, tablet or even a smart TV, as long as the device is connected to the internet. Another relevant factor for the increase in video consumption is that people are more inclined to visual content than to read. The absorption of a message in a visual format is 60 thousand times faster than if the same data were in text format.

When thinking about how to deliver overseas chinese in canada data video content to your audience, it is worth having several formats available: product demonstrations; newsletters; testimonials from satisfied customers; video graphics; short films, among others. What you cannot forget is that the message transmitted must generate value for the viewer.

Beyond YouTube
Video consumption via mobile phones is disruptive and has become essential in companies’ marketing strategies. According to Anna Bager, Senior VP of Mobile and Video at the Interactive Media Institute – IAB, “the fact that people are increasingly consuming longer online video content via mobile phones represents a new opportunity for brands to interact with their consumers.”