Imagine that you are starting your company's internationalisation strategy. You have been working on the SEO of your website for Spain, your main market, for years. Now you want to open a new market in France.
It is logical to think that by translating your website and all your content you will be able to achieve the positioning you have achieved in Spain. Double the traffic. Maintain the conversion rate to contact and, of course, to ameriplan email list qualified contact. But this is not the case .
- About how we do searches
In every country we search the same way. We go online and do our searches. Then we click on the first results that appear. We don't get to the second page.
However:
Different search engines are used depending on the country (Google, Yandex, Yahoo)
We do not use the same terminology to search in different languages
There are cultural factors involved (formality, naturalness, type of content)
It is therefore important to perform a keyword analysis for each of the languages to be worked on in the international SEO strategy. Content, if translated, should also be reviewed.
- Positioning and search volume
This is another factor that varies in International SEO. Depending on the country, you can find more or less content created , influencing the KD (keyword difficulty). It may have more or less interest , influencing the VS (search volume).
You may not want to create some content in a country and language because these are keywords with low search volume, difficult to rank for, and not business keywords. It is also common that you need to change your focus and value proposition depending on the market.
When there is no content on a specific topic in a country, Google shows you content ranked in nearby countries. It can even show you content in other languages.
It is also advisable to work with tools that provide us with specific information about our positioning strategy in each country, such as HubSpot, Semrush or Keyword Finder .
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