How to build your reputation on Reclame Aqui

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Reputation is essential for a business to remain in the market. Proof of this is that the Reclame Aqui website is a reference for consumers. Understand why and learn how to use this to your advantage!

Every month, 21 million visitors access the Reclame Aqui website to check whether or not it is worth making a purchase or hiring a service. That's a number that's too high to be ignored, don't you think?

At first glance, many entrepreneurs may feel intimidated by thinking bosnia and herzegovina phone number list the platform as just a headache factory. But no! With the right strategy , you can make Reclame Aqui a showcase for your business . How? By building your reputation on the platform!

In this article, you will see that it is not only possible to create a trustworthy image, but also that your website can help you sell more ! Just understand that your e-commerce must take control of the formation of its reputation.

Not to mention how dangerous it can be to neglect this task and leave it to dissatisfied customers! If you want to avoid this, this article is what your business needs.

Stay with us, as you can check out the tips to make your reputation on Reclame Aqui an ally from now on!

What information do we bring here:

What is Reclame Aqui?
The two sides involved in a business's reputation
How companies are ranked on the site
How the evaluation works in the service
Tips to improve your performance on Reclame Aqui
Reclame Aqui: a brand reputation portal
Reclame Aqui home page.
Reproduction Reclame Aqui
For those who don't know, Reclame Aqui is a way to learn about the history of companies before closing a deal that could cause problems. And let's face it, it's a good way to avoid getting into trouble, right? So much so that the free tool is used by more than 15 million registered users !

However, despite its name, Reclame Aqui is not just a website for filing complaints. The portal is used daily by more than 600 thousand Internet users to check the reliability of companies, products or services . Together, they have around 42 million page views! Wow!

In other words, the platform plays an important role in building the reputation of brands that need to be careful about how they appear on the website!

After all, a negative performance is a cause for concern , but there are ways to invest in a positive showcase as well. In other words, if your business appears among those complained about, don't panic. All is not lost, quite the opposite!

So, before we show you how you can invest in building a trustworthy reputation, we need to understand how the platform works. Let’s get started!

The origin of the reputation portal
It all started when the president of Reclame Aqui, Maurício Vargas, lost a deal due to a problem with an airline.

Unable to find a suitable channel to express his indignation, Vargas had the idea of ​​creating a platform capable of receiving complaints from people who, like him, found themselves in limbo: with nowhere to run or to turn for help.

But that wasn't all he thought about. It was necessary to open this path in Brazil and turn on the light at the end of the tunnel for many people in the same situation. This was the main objective of the platform's creation: to be a facilitator of communication between companies and consumers . And that's how, in 2001, Reclame Aqui was born.

In addition to being able to register a complaint on the portal, users can also check what problems other buyers have had when purchasing or hiring a service.

It is precisely this opening of space to “speak out” and encourage interaction that makes Reclame Aqui a reference on the subject throughout Brazil . So stay tuned!

Reputation: a two-way street
As we mentioned at the beginning of this article, the reputation built on the portal does not only highlight the negative aspects of companies, presenting them only as the most complained about.

It is also possible to appear on the website among the businesses with the best solution rate . Therefore, Reclame Aqui should not be seen as a villain for business owners, but rather as a facilitator of maintaining an environment of proximity with customers .