Shoppers are changing their habits due to coronavirus.

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If products are out of stock, many shoppers said they would turn to less familiar brands as an alternative (40.55%).

Some said they would wait until the store restocked their favorite brands (33.85%) or that they would try other stores (28.75%) to find them.

Others prefer to subscribe to product updates (17.50%).

Coronavirus Shopping Plans
What do these trends mean for your company?
More than ever, it's important to connect with south africa whatsapp number data your customers on a basic human level.

Be responsive to their concerns and worries, and offer value beyond your products. Here are three strategies to keep in mind during this time:

Invest in the right kind of marketing .
Especially now, it’s important to focus on creating content that provides real value to consumers. From entertaining videos to informative blog posts. Open communication channels that make your company and team more accessible, like Slack channels, Instagram Live, and SMS marketing, are now more important than ever to deepen your relationship with your community.