4 Email Marketing Techniques for an Online Store

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Email marketing can be a very useful tool for promoting online stores. When a customer forgets to complete a purchase, or has not visited the store for a long time, you can always remind him about it in a letter. Do not underestimate the power of related products. But first things first.

Abandoned Carts
If a customer abandons their purchases after filling their shopping cart, they can be brought back by sending emails. This marketing technique allows approximately 15% of abandoned ecuador mobile phone numbers database orders to be completed. In some cases, using this technique increased revenue by 50%.

How is this implemented?

The visitor is about to leave the site without completing the order.

The visitor is asked to leave their email address to receive a list of deferred products or in exchange for a discount.

The potential buyer's email address is automatically sent to the mailing service.

A series of letters is sent to a potential buyer.

Customers who abandon their purchase at the cart filling stage can be sent one or more messages:

One message. Within a day after the visitor leaves, he is sent a reminder about the uncompleted order.

A series of messages. After two or three days, the customer receives a follow-up reminder. Many online stores send about three letters, which are sent within three to five days after the visitor leaves. The letters may contain a more favorable offer that concerns the items that were put in the basket.

Marketing an online store from scratch

What to include in letters?

The first email should list everything left in the cart and encourage the person to complete the order. The shopping list should also be included in the second email, which also offers assistance in completing the order. The third email can offer a discount, free shipping, etc.

In letters, you should try to dispel possible doubts of the client or prevent his objections. To encourage a person to take action, use arguments such as customer reviews of the product. A reminder about the limited quantity of the product may also work.

To find out what objections clients have most often, you can:

ask this question to the operators who answer the phone calls;

study correspondence with customers in the online consultant;

find out what customer requests have been sent to your email;

conduct a survey among site visitors to find out what influences their choices and what interests them.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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