Capture page_difference from landing page
Posted: Sun Jan 19, 2025 10:27 am
Understanding the difference between a landing page and a lead capture page can help you make your marketing strategy more effective. Both types of landing pages can be useful in your marketing campaigns, but in different ways.
In terms of structure, regular landing pages are also very different from capture pages.
In particular, on the landing page peru mobile phone numbers database you will find:
forms or CTA buttons;
a detailed and colorful description of the USP with all reviews, advantages, etc.;
menu on anchor links for navigation between semantic blocks (may sometimes be absent).
Landing pages are most often separate pages with their own domain.
The contact capture page has the following characteristic features:
it is not always a separate page;
takes up no more than one screen (the information on it is the bare minimum);
There must be one button or a short lead form.
7 Tips on How a Landing Page Should Look
The contact capture page should have only one CTA - a call to action button. If this call is not noticeable and does not stand out on the page, the conversion will be low. But it is not only the appearance of the button that is important, there are other factors that determine the conversion:
Page size and content
For your potential customers and buyers, you need to create lead magnets - baits that will clearly show them the benefit and convince them to fill out the form, leaving their email. In fact, the capture page gives information for free in exchange for email addresses and usernames. Therefore, your offer must be truly valuable and useful for people.
Capture Page_Appearance
If you decide to create a landing page, immediately refuse large-sized content - long video courses with many fragments, large books, etc. No one will spend a lot of time studying the bait; it should not only be useful and attractive, but also compact. For example, you can use short manuals, checklists in pdf format, diagrams, special reports. The user should have enough five minutes to read and assimilate the information so that he can immediately use it in practice.
A headline that promises something valuable
Since we are selling useful information for the contact details of a site visitor, the landing page must offer a real treat.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Therefore, the offer on the subscription page must meet three criteria: clarity for the reader, specificity, desirability. Promises to help a person achieve the result he dreams of in a certain period of time (preferably quickly), while avoiding any negative consequences, work great. The offer must be formulated in numbers. Then you will have a chance to capture the visitor's attention and contact information.
Laconicism
The contact capture page is strictly limited in size (one screen, no need to scroll down), and there is no place for it to have walls of text. To make sure all the information can be taken in at a glance, it should be free of fluff and distracting details. The function of the subscription page is to convince a person to leave their contact information.
In addition to the form, such landings contain short, concise text. The design should also not distract from the essence of the offer.
In terms of structure, regular landing pages are also very different from capture pages.
In particular, on the landing page peru mobile phone numbers database you will find:
forms or CTA buttons;
a detailed and colorful description of the USP with all reviews, advantages, etc.;
menu on anchor links for navigation between semantic blocks (may sometimes be absent).
Landing pages are most often separate pages with their own domain.
The contact capture page has the following characteristic features:
it is not always a separate page;
takes up no more than one screen (the information on it is the bare minimum);
There must be one button or a short lead form.
7 Tips on How a Landing Page Should Look
The contact capture page should have only one CTA - a call to action button. If this call is not noticeable and does not stand out on the page, the conversion will be low. But it is not only the appearance of the button that is important, there are other factors that determine the conversion:
Page size and content
For your potential customers and buyers, you need to create lead magnets - baits that will clearly show them the benefit and convince them to fill out the form, leaving their email. In fact, the capture page gives information for free in exchange for email addresses and usernames. Therefore, your offer must be truly valuable and useful for people.
Capture Page_Appearance
If you decide to create a landing page, immediately refuse large-sized content - long video courses with many fragments, large books, etc. No one will spend a lot of time studying the bait; it should not only be useful and attractive, but also compact. For example, you can use short manuals, checklists in pdf format, diagrams, special reports. The user should have enough five minutes to read and assimilate the information so that he can immediately use it in practice.
A headline that promises something valuable
Since we are selling useful information for the contact details of a site visitor, the landing page must offer a real treat.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Therefore, the offer on the subscription page must meet three criteria: clarity for the reader, specificity, desirability. Promises to help a person achieve the result he dreams of in a certain period of time (preferably quickly), while avoiding any negative consequences, work great. The offer must be formulated in numbers. Then you will have a chance to capture the visitor's attention and contact information.
Laconicism
The contact capture page is strictly limited in size (one screen, no need to scroll down), and there is no place for it to have walls of text. To make sure all the information can be taken in at a glance, it should be free of fluff and distracting details. The function of the subscription page is to convince a person to leave their contact information.
In addition to the form, such landings contain short, concise text. The design should also not distract from the essence of the offer.