Customer service: how to create customer service in my company?
Posted: Sun Jan 19, 2025 10:27 am
Good customer service is one of the main factors that influence a purchasing decision . Throughout their contact with a company, consumers perceive the quality, reliability and concern of the organization for their real needs. Therefore, providing good service is a must.
When customer expectations are met, loyalty is created, brand image is strengthened, satisfaction increases and the company even promotes the idea that it offers quality services. To learn how to benefit from all these benefits in your business, continue reading.
After all, what is SAC?
Customer Service, or simply SAC, is nothing more than the way in which customers are served throughout the sales process, from the first contact to after-sales , including clarifying doubts and solving problems.
Basically, the channel established for SAC, whether in person, by telephone or web (known as SAC 2.0), aims to establish and strengthen a good relationship with potential customers and regular consumers.
How do I set up a customer service center in my company?
The first step is to bring all areas together so that the definition of facebook database service can be planned jointly and the message always remains the same. Below, check out 4 tips that will help guide your work:
Create a self-service channel
Whether through your company website or a phone number, offer customers a self-service service where they can find quick and simple answers to routine questions.
Developing these tools with explanatory texts, examples, videos and dynamic menus (in the case of telephones) reduces the team's workload and allows their productivity to be focused on situations that require greater attention and personal contact.
Be quick to respond
Customers are increasingly demanding and impatient when it comes to contacting a company. If they need information and cannot get it quickly, the brand may be negatively impacted by others, especially on social media .
Ideally, the service should be provided within 24 hours when contact is made via email, chat, Facebook , Instagram and other pages. If the service is offered by phone, do not leave the person on the other end of the line waiting for too long.
Even if there is no clear and quick answer to the question asked, the contact should have these characteristics. This will demonstrate that the company cares about the issue and is trying to resolve it quickly.
Have a skilled team
The professionals who will fulfill the role of working with the SAC must be kind and friendly, in addition to being fluent in the standard Portuguese language and understanding all of the company's guidelines. For this to be possible, both the selection and training processes must be carried out efficiently.
Be a “ghost client”
How about finding out first-hand how customers are being treated by the SAC? To do this, you can pretend to be a consumer, contacting them through one or more channels and asking simple questions in order to identify areas for improvement in the service.
The objective of this action is not to repress or test employees, but to observe whether the process works as desired.
When customer expectations are met, loyalty is created, brand image is strengthened, satisfaction increases and the company even promotes the idea that it offers quality services. To learn how to benefit from all these benefits in your business, continue reading.
After all, what is SAC?
Customer Service, or simply SAC, is nothing more than the way in which customers are served throughout the sales process, from the first contact to after-sales , including clarifying doubts and solving problems.
Basically, the channel established for SAC, whether in person, by telephone or web (known as SAC 2.0), aims to establish and strengthen a good relationship with potential customers and regular consumers.
How do I set up a customer service center in my company?
The first step is to bring all areas together so that the definition of facebook database service can be planned jointly and the message always remains the same. Below, check out 4 tips that will help guide your work:
Create a self-service channel
Whether through your company website or a phone number, offer customers a self-service service where they can find quick and simple answers to routine questions.
Developing these tools with explanatory texts, examples, videos and dynamic menus (in the case of telephones) reduces the team's workload and allows their productivity to be focused on situations that require greater attention and personal contact.
Be quick to respond
Customers are increasingly demanding and impatient when it comes to contacting a company. If they need information and cannot get it quickly, the brand may be negatively impacted by others, especially on social media .
Ideally, the service should be provided within 24 hours when contact is made via email, chat, Facebook , Instagram and other pages. If the service is offered by phone, do not leave the person on the other end of the line waiting for too long.
Even if there is no clear and quick answer to the question asked, the contact should have these characteristics. This will demonstrate that the company cares about the issue and is trying to resolve it quickly.
Have a skilled team
The professionals who will fulfill the role of working with the SAC must be kind and friendly, in addition to being fluent in the standard Portuguese language and understanding all of the company's guidelines. For this to be possible, both the selection and training processes must be carried out efficiently.
Be a “ghost client”
How about finding out first-hand how customers are being treated by the SAC? To do this, you can pretend to be a consumer, contacting them through one or more channels and asking simple questions in order to identify areas for improvement in the service.
The objective of this action is not to repress or test employees, but to observe whether the process works as desired.