Imagine a scenario in which your company needs to open a vacancy; the requirements are analyzed, a job profile is created and the job opportunity is published.
Now, a candidate comes across list of bahrain consumer email your job posting: did they come looking for your company or do they just want to find a job? Is there something that interests them to apply?
Human capital is the most important asset for companies due to its contribution to their growth and success. For this reason, the selection of the ideal candidate has become crucial and companies compete for it. Do you want to stand out in the market and attract the attention of candidates?
Below I share with you some points to consider to enhance your employer brand:
Make the employee experience a satisfying one
Build strong connections with employees by caring about their needs.
Create open spaces for dialogue where feedback can be provided from both parties to identify the team's motivations.
Generate growth plans, openness to challenging and innovative projects or simply to find out how the person feels about their job and the company.
Is salary the only reason an employee would decide to stay? The answer is not always yes. Forbes Advisor indicates that 40% of employers would leave their job if another company offered better benefits. It also mentions that, for this year, among the most important benefits are: work-life balance, trust building among the work team, flexible schedules, professional development, team-building activities, among others.
It is important to ensure consistency with brand messages and the employee value proposition . Likewise, it is important to detect early if there are gaps between expectations and reality in order to generate changes if necessary.
Make sure that the employee's perceptions throughout their journey in the company, from the first point of contact until their departure, are favorable, creating unforgettable memories that will stay in their minds.
A happy and satisfied employee will pass this on to the outside world and recommend the company , creating a win-win strategy.
Find your purpose and align mission, vision and values.
“Ask yourself if what you are doing today is getting you closer to where you want to be tomorrow,” Walt Disney once said. Find out why the company was founded and measure the impact you want to achieve for others through it. Once you have done that, determine the mission and vision and believe firmly in them to the point that challenges are not an obstacle to achieving the goal.
Every “why” needs a “how,” and to effectively convey it and authentically connect with the audience , it is essential to create coherence in values, processes and policies , seeking the alignment that guides the realization of the purpose.
Look for attractive, but above all significant, values. Do a thorough investigation and select those that add a differentiating value to generate identity, trust and support in decision-making. This will make clients, talents and suppliers feel identified and want to work with you.
