Choose your most relevant channels and content
Posted: Sun Jan 19, 2025 10:12 am
The target? OK. The retargeting objectives? OK. The budget? OK. Now, it’s time to choose the channels, content and platforms to use.
First, we have the choice between two main types of platforms:
Platforms with banners : Google Ads and Adroll
Social platforms : LinkedIn, Twitter and Facebook
The creation of banners will be the element that will decide our priority choice. 7 different formats of banners exist:
160 x 600 pixels
300 x 250 pixels
300 x 600 pixels
320 x 50 pixels
728 x 90 pixels
970 x 250 pixels
1200 x 630 pixels
To launch an advertising campaign on social uae email list networks, only the last format (1200 x 630px) is necessary. On Google Ads and Adroll, it is recommended to use the first 6 formats. A strong argument when you're getting started!
Our advice? Create 1200 x 630px ads for the content to be pushed online, and several key messages to create different posts.
Here, for example, is the variation of a banner (and therefore of content) with several hooks in Twitter Ads for our lead nurturing ROI calculator : this allows you to test the hooks, and thus focus on the one with the best results... To then create the other banners in the 6 other formats.
It is possible for these platforms to go there gradually, starting for example with LinkedIn, then Twitter, then Facebook (depending on its market and its personas ).
Each platform will require the addition of a tracking code on all web pages. This is why we have integrated Google Tag Manager into the Plezi tool : we can thus simply add the tracking code on all our pages in a few minutes.
Google Ads is also a great way to get started with retargeting simply: once Google Analytics is installed on your site, you just need to link it to Google Ads as an audience, then launch campaigns.
Little extra: it is possible to generate “responsive” ads that will adapt to all formats. Simple, practical, effective!
First, we have the choice between two main types of platforms:
Platforms with banners : Google Ads and Adroll
Social platforms : LinkedIn, Twitter and Facebook
The creation of banners will be the element that will decide our priority choice. 7 different formats of banners exist:
160 x 600 pixels
300 x 250 pixels
300 x 600 pixels
320 x 50 pixels
728 x 90 pixels
970 x 250 pixels
1200 x 630 pixels
To launch an advertising campaign on social uae email list networks, only the last format (1200 x 630px) is necessary. On Google Ads and Adroll, it is recommended to use the first 6 formats. A strong argument when you're getting started!
Our advice? Create 1200 x 630px ads for the content to be pushed online, and several key messages to create different posts.
Here, for example, is the variation of a banner (and therefore of content) with several hooks in Twitter Ads for our lead nurturing ROI calculator : this allows you to test the hooks, and thus focus on the one with the best results... To then create the other banners in the 6 other formats.
It is possible for these platforms to go there gradually, starting for example with LinkedIn, then Twitter, then Facebook (depending on its market and its personas ).
Each platform will require the addition of a tracking code on all web pages. This is why we have integrated Google Tag Manager into the Plezi tool : we can thus simply add the tracking code on all our pages in a few minutes.
Google Ads is also a great way to get started with retargeting simply: once Google Analytics is installed on your site, you just need to link it to Google Ads as an audience, then launch campaigns.
Little extra: it is possible to generate “responsive” ads that will adapt to all formats. Simple, practical, effective!