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Identify problem areas, then use recordings and heat maps to investigate.

Posted: Sun Jan 19, 2025 10:09 am
by jakariabd
Instead of analyzing user behavior on every page of your site, focus on problematic pages first. You can identify these using Google Analytics by looking for pages with the highest exit rate. Go to Behavior > Site Content > Exit Pages .

Once you've identified the pages you want to macedonia whatsapp number data examine, use session recordings to see what users were doing before they left. Filter the recordings by exit URL to only see users who abandoned a specific page.

In addition to session recordings, set up heatmaps to see user activity. For example, where users are moving, clicking, and leaving on each page. Look for evidence that people are not interacting with important links, buttons, or CTAs.

Once you have collected enough information, you can see exactly what users were doing, reading, or watching before they decided to leave the page. From there, you can draw conclusions about the cause. Maybe your CTA is missing, a link is broken, or your page isn’t displaying correctly.