Typology of email letters in mass mailing
Posted: Sun Jan 19, 2025 10:05 am
Creating a quality email that will play an important role at different stages of business development is not as easy as it may seem. You should not expect an influx of customers by writing to them: “Hi, buy from us now!” The structure of the letter, the text itself, and even the choice of background and font are important points in the overall concept of the email.
The work is carried out by a team of brazil mobile phone numbers database specialists, and each time it is a search for new ideas and solutions. There is no clear algorithm, there are only some established models, and even those are not canon. Designers are constantly looking for new "tricks" to attract the client's attention and retain it.
It is important that the letter is easy to read, the text does not seem formal, and all elements of the message are, as they say, in their place.
When creating letters, take into account the nuances that are structured in the list of types of email messages below.
Type one: Welcome email
Goals and objectives: to create a first impression (as is well known, it is often the most correct, and people know this) about the company and to obtain guarantees of further work with the client. The welcome letter becomes the main link in the subsequent chain of communication, gradually leading the lead to the status of "client".
Key Features: Experian has released data showing that welcome messages are opened 4-5 times more often than any other type of message.
Informational letters, which contain useful information for the client, significantly contribute to increasing loyalty. These are unique accompanying messages containing useful content and helping people get to know the company and its products. In the West, it has long been common practice to present such letters during interviews. Sometimes, it is on this basis that an employer makes a decision on a candidate for a position, without paying attention to the resume. The importance of informational letters for email distribution should not be underestimated either. After all, after the first reading, you can find a potential client, of course, if the letter is useful.
The work is carried out by a team of brazil mobile phone numbers database specialists, and each time it is a search for new ideas and solutions. There is no clear algorithm, there are only some established models, and even those are not canon. Designers are constantly looking for new "tricks" to attract the client's attention and retain it.
It is important that the letter is easy to read, the text does not seem formal, and all elements of the message are, as they say, in their place.
When creating letters, take into account the nuances that are structured in the list of types of email messages below.
Type one: Welcome email
Goals and objectives: to create a first impression (as is well known, it is often the most correct, and people know this) about the company and to obtain guarantees of further work with the client. The welcome letter becomes the main link in the subsequent chain of communication, gradually leading the lead to the status of "client".
Key Features: Experian has released data showing that welcome messages are opened 4-5 times more often than any other type of message.
Informational letters, which contain useful information for the client, significantly contribute to increasing loyalty. These are unique accompanying messages containing useful content and helping people get to know the company and its products. In the West, it has long been common practice to present such letters during interviews. Sometimes, it is on this basis that an employer makes a decision on a candidate for a position, without paying attention to the resume. The importance of informational letters for email distribution should not be underestimated either. After all, after the first reading, you can find a potential client, of course, if the letter is useful.