Consumption monitoring and personalized suggestions

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With WhatsApp, utilities can send regular consumption updates to customers, allowing them to monitor their resource usage in detail. Additionally, by analyzing consumption data, they can provide personalized recommendations to save energy or water, increasing customer awareness and loyalty.

5. Management of reports and feedback
WhatsApp provides an immediate channel for managing customer reports, such as breakdowns or technical issues. Customers can send messages with photos or videos, facilitating faster and more accurate diagnosis. Additionally, the channel can be used to collect feedback, giving utilities the opportunity to continuously improve their services based on user needs.

6. Awareness and information campaigns
Utilities can use WhatsApp to launch awareness colombia mobile phone numbers database campaigns on relevant topics such as energy saving, sustainable water management, or the importance of maintaining home infrastructure. This type of direct and personal communication is particularly effective for reaching a large and varied audience.

WhatsApp Business for Utilities: How to Get Started?
Esendex is a Meta Business Partner and is therefore able to provide the WhatsApp Business Platform service to its customers, accompanying them in the onboarding procedure and providing ongoing dedicated support. Our experts are available to all public utility companies (and not only) to provide more information and to organize a personalized demo of the Esendex Studio Platform , with which it is possible to easily manage multi-channel conversations with users and create templates to use for communications via WhatsApp.

WhatsApp Business eBook for Utilities
The Whatsapp Business Platform eBook for Utilities
The WhatsApp Business Platform for Utilities eBook is the complete guide that Esendex has created with the aim of providing all public utility companies with operational guidance on how to exploit the power of WhatsApp.

The guide is available for free: download it now .

Not Just WhatsApp: Adopting a Multi-Channel Strategy
In order for digital transformation in the utilities sector not to remain only on paper, it is necessary to adopt a multichannel strategy that exploits all the potential of mobile messaging . Choosing a provider like Esendex, capable of providing not only WhatsApp Business Platform but also the best SMS services , allows you to multiply touch points and optimize resources in an integrated manner.

To learn more about how to implement an effective multichannel strategy and discover how Esendex can help you, do not hesitate to contact us . If you want to try the Esendex platform directly, start the free trial .