If, at this point, you’re wondering why this article

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If your answer is “yes”, read on. Second, identify your model There are more than 10 different local business structures that Google recognizes: Brick and mortar, like a retail shop or restaurant customers can visit Service Area Business (SAB), like a plumber or caterer who goes to customers' locations Hybrid, like a pizza restaurant which also delivers Home-based, like a daycare center Co-located/co-branded business, like a KFC/A&W chain location Multi-department business, like a hospital or auto dealership Multi-practitioner business, like a real estate firm or dental practice with multiple staff Solo practitioner business, like a single attorney operating in two areas of law Multi-brand business, specific to auto dealerships vending multiple car makes Mobile business, like a stationary food truck Kiosk, ATM, and other less common business models Determine which of the above descriptions most closely matches how your business operates.

Third, read all of Google’s guidelines that apply to your model Give yourself belgium phone number library thirty minutes to read though The Guidelines for Representing Your Business on Google, making a special note of all of the guidelines that specifically call out the model you’ve identified as describing your business. These all-important guidelines teach you what you can and can’t do to promote a local business via Google’s local platforms. Failure to comply with Google’s guidelines can result in penalties and removal of your information from Google’s system (a disaster!).

is referencing Google so heavily, it’s because Google’s platforms dominate where local businesses list themselves online and where local consumers search for local businesses. In fact, their market share is more than 92%, making them central to your local SEO activity. There is much more to complete local SEO than just Google, but Google tends to set the tone of how we view and promote local businesses. To sum up, if you need people in your community to be able to find your business online, your business normally transacts with customers in-person, and your model matches one of those recognized by Google, you likely both need and qualify for a local SEO marketing campaign.