more often than not, such a message simply irritates the client.

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But if a similar letter is received by a user who has recently been interested in the offered product, but has not yet decided to buy, it will be perceived as useful and, quite possibly, will usa mobile phone numbers database become the final argument "for" the purchase. Usefulness is the main quality that distinguishes email newsletters from spam.

Having created a letter variant for each case, do not forget to send them. Full automation of the process makes it very convenient. Hence the well-deserved popularity.

Spam is email that is not useful to the client and that he does not want to see in his inbox.

The very first fan mailing to an existing database, when it is still quite difficult to segment the audience, can be spam. The probability of refusals is high, but the chances that people will want to subscribe are no less.

In the long term, of course, you need to know your audience “by sight” and focus on their requests and status: send different letters to regular and recent subscribers, but for both, the messages should inspire trust and form a desire to buy.

Benefits of Bulk Emailing
Benefits of Bulk Emailing

Source: unsplash.com

Like any phenomenon, mass emailing should be considered in combination with its positive and negative qualities. Let's start with the advantages, which are undeniably greater, and their importance cannot be overestimated:

minimal costs in terms of time and money;

coverage of a large audience, and, accordingly, an increase in the number of visitors;

the ability to provide visibility of an individual approach that is valued by visitors (using a dynamic template);

focusing users' attention on a specific message (unlike message boards);

formation of the target audience, the ability to work on its retention;

confidence that the letter will be read within three days.

As for the disadvantages, the main one concerns, of course, the possibility of being "outlawed" due to spam, if clients evaluate the email newsletter as such. A database of email addresses is needed to send the emails. It is better to develop it yourself to be sure of the "quality" of the users, but this is often not possible. You have to use ready-made databases created for sales.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that