How to set up a health food store

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1 – Research the market and define the market niche
The first step is to understand the natural products market. Therefore, before anything else, do a complete study on the natural products sales scenario . To do this:

Study the main retailers in the internet segment and also in your region of operation.
Understand who the buyers are and their consumption habits.
Map the main niches in the natural products market.
Discover the products most sought after by customers.
Find a way to differentiate your store from your competition.
Identify the main trends in the chosen niche.
With this information in hand, choose your niche and outline estonia phone number list to serve your target audience. One way to be more assertive in this process is to create personas that will help you outline commercial and marketing strategies.

2 – Register your business
With your natural products store's strategic plan ready, begin the process of regularizing your business so that your company complies with current tax and health regulations.

Depending on the size of your operation, it is recommended that you seek an accountant to assist you in the process of regularizing your company, thus avoiding errors and possible headaches with opening a CNPJ, issuing invoices and other necessary procedures.

A good tip for those who are just starting out is to register as a Microentrepreneur (MEI), a modality that simplifies the first steps for beginning entrepreneurs. Find out more at:

How to open MEI easily: complete guide
Furthermore, it is necessary to comply with the rules established by the National Health Surveillance Agency (Anvisa), such as ABNT NBR 15635:2015 and ABNT NBR 15842:2010, which deal with good practices and the quality of trade in the food sector must follow.

3 – Selling your products online is the key to increasing your profits
In addition to having a physical address, it is essential that your store also sells its natural products online . Nowadays, you may not have a physical store, but having an online store is practically mandatory to maintain the health of any business.

The main online sales channels are:

Own website (hosted or not on an e-commerce platform).
Marketplace.
Social media.
Messaging apps (WhatsApp and Telegram).
It is important that you offer your products on more than one of these channels. Therefore, study the best options for your business profile and build your online presence on the best sales channels.

Another key point for a successful online sales operation is to offer cheap and safe shipping to the customer . At this point, it is important to work with shipping management tools for e-commerce, such as the free service from Melhor Envio.

Melhor Envio is a complete shipping quote and management platform for online stores . It allows you to offer your business customers the best shipping conditions from the main carriers in the country, all directly in your online store's shopping cart or with shipping links that can be sent by message to the buyer.