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40% duplication is a critical indicator, at which it is important to take care of hiding the page from robots. The main solution to the problem is to create unique content for all sections of the resource, but what to do when this is impossible?

There are plenty of examples: legislative acts, dictionaries, technical specifications of devices, instructions for medicines, culinary recipes - no matter how many synonyms you choose, you kuwait mobile phone numbers database will not be able to make the text about wisdom tooth removal original, just as you will not be able to present an innovation in federal legislation in your own words if precise wording and quotations from specific documents are required.

Such content should be hidden from search spiders. If this is impossible (the owner needs the page to be present in the search results), it is worth relying only on the loyalty of search engines, which should be contacted in advance and the reasons for plagiarism explained. It is good if there is an opportunity to emphasize the semantic uniqueness, when with a large number of citations the text is original in meaning, reveals a new thought or idea, or presents a person's personal experience.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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How to close a site from indexing using robots.txt
Correctly configured access/denial of access of search robots to a resource or its part are important and popular aspects for developers and owners. There are solutions in this topic that have become classics. Among them, undoubtedly, is the creation of a service file robots.txt.

It is clear from the name that the file is some text intended for robots. That's right. It only remains to clarify that "some text" is a set of directives that allow spiders to perform targeted indexing work: they visit allowed pages and ignore prohibited ones.

Robots begin communicating with a resource by accessing robots.txt, which is intended specifically for them. If the file is missing or does not contain instructions for spiders, they will begin scanning all pages of the site, unless otherwise specified in the document.

You can close a site from indexing in the robots.txt file yourself, it is not necessary to involve a specialist for this. Imagine or draw a diagram of your resource: several lines diverge from the root - these are paths leading to folders, pages, categories. Determine which of them should not be seen by users when receiving results for a request. Now put a STOP sign in front of the robots. To do this, make the appropriate adjustments to robots.txt, which contains the robot's "business card" (User-agent) and the actual ban (Disallow).

Let's get started:

Designate a search engine