Digital marketing kpis: how to track success

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You can do the test by entering the URL of your website on this page . Now let's move on to the security aspect. -D Secure allows you to optimize transaction security as much as possible, by sending the customer a confirmation code by SMS to validate the transaction. The problem is that -D Secure can harm conversion, by increasing cart abandonment. Why? Because it complicates and lengthens the purchasing process a little. You can activate or deactivate this function.

Even better: with PayPlug's Smart -D Secure dominican republic phone number database feature, you can control the use of -D Secure. This feature is based on a predictive algorithm that assesses the risk level of transactions: it allows -D Secure to be triggered only on transactions deemed to be the riskiest, and thus reconcile the two objectives: security and conversion. Third part, management. PayPlug allows you to easily manage your orders and payments. From the back office, you can view your order history and download it in the format of your choice.

The data is updated in real time. If payments are canceled or fail, you can find out the reasons from your back office. If you use the payment request by SMS email feature, you can follow up with customers who have not completed their purchase. The "Payments" menu allows you to track all the payments you have received. This menu presents a table updated in real time on which appears the list of all payments with, for each payment, the customer's email, the transaction date, the payment status (paid, pending, failed, canceled, refunded, etc.