For instance it wouldn’t make sense for

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We’ve found that there are many journalists that absolutely love to cover articles that apply to their specific area. This means that map campaigns give you data points where you can pivot the pitch angle for all 50 states (“Texas’s favorite type of pie is pecan”, “Tennessee's favorite type is chess pie”). The digital PR process 1. Ideation phase Now that you know the general types of campaigns, it’s time to start thinking about which one you’ll want to create.

This starts with the ideation process. Ideally, you’ll want to ideate anywhere algeria phone number library from 3-5 different campaign options. By ideating multiple campaigns, you can then compare them against each other to determine which one will most likely generate the most coverage and backlinks for your brand. To give you more insights on how to ideate multiple topics, you can use the following rules: Rule #1: Choose a topic tangentially related to your business It’s important that the topic of your campaign is somehow related to your core business.

a gardening retailer to create a piece of content that talks about the most fashionable cities in America and pitch the story to Vogue. A digital PR campaign that covers the cities with the most urban gardeners and pitching to Apartment Therapy will result in much more targeted coverage. Please note how we used the phrase “tangentially related”. The topic you choose doesn’t have to exactly match your core business.