Advantage packages, surprise packages and gifts

[Mitu100@]

There is a clear trend visible: the element of surprise in web shops. Think of concepts like Tintelingen and Wrap The Gift . Web shops are clearly looking for a similar tangible experience as a physical store and gifts can work well. An additional advantage of 'composed packages' is that it is less about price and more about impulse and feeling. This ensures that people will not quickly go to a comparison site and you do not have to stare blindly at the margin.

7. Texts in 2014
There have been several good articles on writing texts on Frankwatching, including those by Remy Steijger and Dimitri Lambermont . It is important to know that Google is getting smarter and is adjusting algorithms in such a way that their bots now almost assess texts like humans. The time of using keywords for the sake of keywords and thus creating keyword spam is definitely over for keywords . So if you write descriptive, unique and convincing texts, your webshop is definitely ready for the algorithm updates of 2014.

8. Newsletters that stand out
Consumers are increasingly becoming newsletter-mobs. Since Gmail took the step to put all advertising in a separate folder, many customers have to make an extra click to view your newsletter. In addition to the good advice from Ronald and Niels , you can pimp your newsletters with the following tricks:

Make your newsletter (almost) 100% visual
Always connect buy jamaica whatsapp number database with social media
Personalize: “Peter, open your Christmas present quickly!”
Create clear calls to action
Keep the tone informal and involve your recipients
9. WordPress: Easy Digital Downloads
Do you need a lightweight webshop for just a few products? Do you sell downloads or just a few physical products? Then Magento is overkill in most cases. Consider WordPress with the more-than-brilliant Easy Digital Downloads plugin . It is slightly less extensive than WooCommerce , but is very easy to use and fully customizable.

10. B2B? ISVAT API!
A quick in-between tip for webshops that sell B2B to companies abroad: use the ISVAT API to check whether a VAT number from the EU is correct and calculate the tax accordingly. The API is sometimes a bit slower, so also build in a guarantee that the process will continue if the API is unreachable.