Whether your goal is to direct subscribers

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Call to action It is the bottom line of every email. It comes in the form of a hyperlink or a nice CTA button. to your site content or to increase sales, your CTA needs to be a few characters long. Which CTA gets the most results? Again, A/B testing will tell you the answer. Here are the five elements of a call-to-action that you can test : Copy Color Positioning Button design Distance from text CTA copy should always be action-oriented, such as: Buy Now , Start Your Trial , Reserve Your Seat , Download the Guide , or the more generic: Learn More .


As for the design, our advice is to place the CTA on a white hong kong telegram data background or surrounded by contrasting colors . 7. Time of day and day of the week Finding the best time to send emails is a mission impossible that plagues the best of marketers and entrepreneurs. What is the ideal time when your contacts are most likely to check their inbox? According to the latest Email Marketing Benchmark Report for Italy by GetResponse, the answer is not so simple.


After analyzing over 200 million emails sent by Italians, it emerged that: there are two significant peaks in opening rates : one very early in the morning, from midnight to 3am, and the second around 1pm; click-through-open rates are as above, with further peaks at 8pm and 11pm; Click-through rates increase from 7pm, peaking at 3am. With all this in mind, let's assume that the email sending is at 3 am or in the evening, between 7 pm and 11 pm .