Establish an Online Reputation Management Strategy
Posted: Sun Jan 19, 2025 8:09 am
Now that you know your brand’s current online reputation, it’s time to create an ORM strategy. First, decide what you want to prioritize.
ORM Prioritization
Prioritizing which ORM tactics to apply and which mentions to respond to first will help you better manage your reputation.
You can use the Impact Matrix to decide how to prioritize your tasks:
Quick wins are easy to achieve and have high business impact.
Big bets require more effort, but have a high business impact.
The filling tasks are simple, but have a low business impact.
Thankless tasks require a lot of effort, but have a low business impact.
An example of a “quick win” could be responding to a negative review. It won’t take you much time, but it will have a very positive impact on your online presence.
That said, you need to address critical tasks first. If you have buy philippines number database a reputation management crisis on your hands, resolve that first.
Once you have established your prioritization goals, create clear documentation to organize your ideas.
Regulatory Documents, Communication Guidelines and Tone of Voice
Managing comments, reviews, and mentions from multiple channels can be overwhelming if you don’t set some ground rules. Set guidelines and define your tone of voice to keep your messaging to customers consistent.
Regulatory Guidelines
Writing down guidelines can help you prioritize tasks and streamline communication, especially when multiple people are working on reputation management.
ORM Prioritization
Prioritizing which ORM tactics to apply and which mentions to respond to first will help you better manage your reputation.
You can use the Impact Matrix to decide how to prioritize your tasks:
Quick wins are easy to achieve and have high business impact.
Big bets require more effort, but have a high business impact.
The filling tasks are simple, but have a low business impact.
Thankless tasks require a lot of effort, but have a low business impact.
An example of a “quick win” could be responding to a negative review. It won’t take you much time, but it will have a very positive impact on your online presence.
That said, you need to address critical tasks first. If you have buy philippines number database a reputation management crisis on your hands, resolve that first.
Once you have established your prioritization goals, create clear documentation to organize your ideas.
Regulatory Documents, Communication Guidelines and Tone of Voice
Managing comments, reviews, and mentions from multiple channels can be overwhelming if you don’t set some ground rules. Set guidelines and define your tone of voice to keep your messaging to customers consistent.
Regulatory Guidelines
Writing down guidelines can help you prioritize tasks and streamline communication, especially when multiple people are working on reputation management.