Image Optimization Analysis Software: How to Know if Your Website Is a Mess with Images
Posted: Sun Jan 19, 2025 8:07 am
Test your resource at WebPageTest.org.
In the resulting report, find the Compress Images section. This will indicate images that can be optimized by compression. In addition, in the WebPageTest report, you will be able to see how much the files can potentially be reduced.
Image Optimization Analysis Software: How V to Know if Your Website Is a Mess with Images
Source: Gorodenkoff / shutterstock.com
You can also check your website performance on the Lighthouse resource. This service also makes it easy to check image optimization. The report will show images that can be additionally compressed or set to "lazy loading".
In Chrome 60 and later, performance testing is performed in the Chrome DevTools audit panel.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Lighthouse is a performance-focused test that leverages the best features of web applications.
To audit your site, you can also use the PageSpeed Insights and Website Speed Test services from Cloudinary, which provide the ability to check images in detail.
General rules for optimizing images for a website
When you upload images to your website pages, you need to do it in such a way that search engines can get information about what they are showing and use that information to show images based on specific user queries.
As noted earlier, the image optimization procedure includes not only their selection, but also work on compression and reducing the file weight. Images must be of good quality, and it is important that they display well on different devices and do not slow down the loading of web pages. All these factors are very important for behavioral characteristics taken into account by search engines for ranking the results.
Let's take a closer look at the process of optimizing images on a website.
Upload only high-quality images that match the content theme (relevant images)
From the search engines' point of view, the relevance of the photos and images used is an important criterion for ranking pages in search results. Make sure that all images correspond to the topic of the page.
Place illustrations next to the corresponding text blocks.
Pay special attention to the quality of images: blurry or poorly cropped images create a bad impression of your online resource, company and its product.
Images from the point of view of search engines should be clear, but at the same time, bright illustrations have a positive effect on behavioral factors. They attract visitors, increase the number of clicks and increase the time spent on the page. Reposting material with a bright illustration from your site will be very popular in social networks.
If possible, it is worth using only unique images on the site.
Uniqueness of images is an important condition for successful SEO promotion of the resource. All images used must be original. Do not copy them from other resources.
Search engines have their own methods for identifying duplicate images and can retrieve data from where they were copied. Keep this in mind when deciding to install stock images on your website pages.
Methods for checking image uniqueness:
Using the TinEye resource.
To check, you need to upload a picture or a link to it to this service. If the image is original, the report will indicate "zero similar files".
If the uploaded image is on other sites, the report will contain a complete list of them.
By checking for similar images in the search engine index.
For example, you can upload an illustration to Yandex.Images.
Pictures should be added to the site for a specific purpose.
Illustrations should be informative. It is important that they help users better understand the content provided, explain the essence of the text, demonstrate objects or processes.
In the resulting report, find the Compress Images section. This will indicate images that can be optimized by compression. In addition, in the WebPageTest report, you will be able to see how much the files can potentially be reduced.
Image Optimization Analysis Software: How V to Know if Your Website Is a Mess with Images
Source: Gorodenkoff / shutterstock.com
You can also check your website performance on the Lighthouse resource. This service also makes it easy to check image optimization. The report will show images that can be additionally compressed or set to "lazy loading".
In Chrome 60 and later, performance testing is performed in the Chrome DevTools audit panel.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Lighthouse is a performance-focused test that leverages the best features of web applications.
To audit your site, you can also use the PageSpeed Insights and Website Speed Test services from Cloudinary, which provide the ability to check images in detail.
General rules for optimizing images for a website
When you upload images to your website pages, you need to do it in such a way that search engines can get information about what they are showing and use that information to show images based on specific user queries.
As noted earlier, the image optimization procedure includes not only their selection, but also work on compression and reducing the file weight. Images must be of good quality, and it is important that they display well on different devices and do not slow down the loading of web pages. All these factors are very important for behavioral characteristics taken into account by search engines for ranking the results.
Let's take a closer look at the process of optimizing images on a website.
Upload only high-quality images that match the content theme (relevant images)
From the search engines' point of view, the relevance of the photos and images used is an important criterion for ranking pages in search results. Make sure that all images correspond to the topic of the page.
Place illustrations next to the corresponding text blocks.
Pay special attention to the quality of images: blurry or poorly cropped images create a bad impression of your online resource, company and its product.
Images from the point of view of search engines should be clear, but at the same time, bright illustrations have a positive effect on behavioral factors. They attract visitors, increase the number of clicks and increase the time spent on the page. Reposting material with a bright illustration from your site will be very popular in social networks.
If possible, it is worth using only unique images on the site.
Uniqueness of images is an important condition for successful SEO promotion of the resource. All images used must be original. Do not copy them from other resources.
Search engines have their own methods for identifying duplicate images and can retrieve data from where they were copied. Keep this in mind when deciding to install stock images on your website pages.
Methods for checking image uniqueness:
Using the TinEye resource.
To check, you need to upload a picture or a link to it to this service. If the image is original, the report will indicate "zero similar files".
If the uploaded image is on other sites, the report will contain a complete list of them.
By checking for similar images in the search engine index.
For example, you can upload an illustration to Yandex.Images.
Pictures should be added to the site for a specific purpose.
Illustrations should be informative. It is important that they help users better understand the content provided, explain the essence of the text, demonstrate objects or processes.