What can an SEO Specialist do for your business?
Posted: Sun Jan 19, 2025 7:13 am
It's true. Many professionals still find it very difficult to understand what the job of SEO Specialist consists of. And it is even more true that for an SEO expert to explain what he does can be really complex. Especially when the interlocutor is not very knowledgeable about digital marketing and search engines.
In reality, who can fully understand the work of a heart surgeon or saudi arabia email data a butcher? Each profession contains specificities that cannot always be easily explained.
In the SEO industry, communication and clarity are important. Therefore, it is mandatory to try to clearly explain to you what an SEO specialist is and what they do.
SEO, let's take a small step back
Search Engine Optimization (better known as SEO) is the set of all strategies aimed at increasing the visibility of a website through positioning on search engines.
In a previous article I explained in very simple terms what SEO is , in 1 minute you already know everything.
What I always repeat to entrepreneurs and companies is that with SEO you stop looking for customers, they find you! So it is possible to briefly define an SEO Specialist in this way:
An SEO is a digital marketing professional who works to optimize websites to improve their ranking on search engines.
What is the purpose of the SEO Specialist?
The overall goal of the SEO Specialist is therefore to increase the organic traffic of a website.
To do this, all the efforts of the SEO Specialist must be aimed at reaching the top positions in the Google search results pages (in technical jargon called with the acronym SERP).
The higher the position on the SERP, the more the company has the opportunity to sell its products and advertise.
In reality, who can fully understand the work of a heart surgeon or saudi arabia email data a butcher? Each profession contains specificities that cannot always be easily explained.
In the SEO industry, communication and clarity are important. Therefore, it is mandatory to try to clearly explain to you what an SEO specialist is and what they do.
SEO, let's take a small step back
Search Engine Optimization (better known as SEO) is the set of all strategies aimed at increasing the visibility of a website through positioning on search engines.
In a previous article I explained in very simple terms what SEO is , in 1 minute you already know everything.
What I always repeat to entrepreneurs and companies is that with SEO you stop looking for customers, they find you! So it is possible to briefly define an SEO Specialist in this way:
An SEO is a digital marketing professional who works to optimize websites to improve their ranking on search engines.
What is the purpose of the SEO Specialist?
The overall goal of the SEO Specialist is therefore to increase the organic traffic of a website.
To do this, all the efforts of the SEO Specialist must be aimed at reaching the top positions in the Google search results pages (in technical jargon called with the acronym SERP).
The higher the position on the SERP, the more the company has the opportunity to sell its products and advertise.