Content Creator: who he is, what he does and how to become one

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In recent years, the figure of the Content Creator has emerged as one of the most sought-after and versatile in the digital landscape. But who is he really? And what does he do?

Who is the Content Creator?
This professional is responsible for creating engaging, educational, or informational content designed to attract and engage specific audiences across different digital platforms.

In essence, it is the professional who fuels the content marketing of a brand, a new zealand email data company or any other commercial activity that decides to do online communication and marketing.

Yes, even those cat videos with a million views probably have a strategy behind them. Let's take a closer look at what a Content Creator does and what skills are needed to do this job.

Of course, the Content Creator also works for himself . That is, he spends time in his day to create content and feed the editorial calendar for his own profession.

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Below you will find a table that summarizes the main differences between Content Creator, Influencer , Social Media Manager and Blogger :


A Content Creator is a person who specializes in the production and distribution of digital content .

Her work focuses on creating content that entertains, educates or informs , always in line with the marketing objectives of a brand or project. Here are some of the main activities (spoiler: it's not just about posting photos of lunch on Instagram):

Multimedia content creation : blog posts, social media posts, videos, podcasts, infographics, and more.
SEO Optimization : Writing search engine optimized content to increase your online visibility. Because if Google doesn't see you, you don't exist.
Editorial Plan : Manage a publishing calendar to ensure content is consistent and strategic. Improvising is not enough.
Analysis and Measurement : Monitor performance metrics to gauge the effectiveness of your content and optimize accordingly. (Yes, checking the number of likes only matters to a certain extent.)
Community Engagement : Engage with your audience through comments, responses, and interactive campaigns. If answering questions like “how much does it cost?” doesn’t excite you, this job may not be for you.