This helps to improve the product or service

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But the most convenient thing in general is to have it as low as possible (although this is not always the case). There is no exact percentage that is uniform for all companies. Therefore, it is always necessary to work on maintaining a retention rate as high as possible. Since each sector and/or company has a different percentage of significance, it could be said that from 15% onwards it is important to start thinking about it and thinking of strategies to reduce it. Below are some examples of different sectors and market operators with their respective cancellation rates. Take note: American credit card companies typically have customer cancellation rates of around 20%. Mobile phone companies between 20% and 38%. The most competitive US telecom companies over 1%. SaaS (Software as a Service) companies have a churn rate of between 5-7%. Banks with SMEs and individuals as clients between 20-25%.


The cancellation rate for daily newspaper chinese overseas british phone number list subscriptions in the US in 2003 was 58%. Why is this data important? Email marketing churn rate As you can see, it is an indicator that is used in many companies to provide information on how the strategy is working. In fact, the churn rate helps and facilitates the understanding of the company's scope and the evaluation of its performance. offered by the business. The main goal is to increase subscription rates and, most importantly, to decrease them as little as possible. Therefore, it is important to improve marketing strategies, because the cancellation rate provides you with information about the strategy that the company is carrying out. The most important thing for a business is to retain customers , captivate them and build loyalty in order to maintain a good lifetime value.