What is the difference between remarketing and retargeting?

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Although both terms can function as a synonym for each other, there are some differences between them. The main difference is in the strategic approach. While retargeting is based on displaying ads based on cookies , remarketing is based on collecting user information organically and creating lists that will later be used to make highly targeted and personalized email marketing campaigns .

Although the terminology is different, the objective is the same in both: to attract customers who have already visited your website or application and be able to sell them a product/service.

Learn more here about why you should include retargeting in your marketing strategy .

Conclusions
Throughout this article we have seen different uses of remarketing.

Without a doubt, the main one is to try to get a buy namibia number database user who has not made a purchase the first time he has visited our store to return and complete his order.

But it can also be used for branding and trying to keep our business name in the minds of our potential customers for as long as possible.

The possibility of configuring different lists and segmenting users according to our interests allows us to target the ads of a remarketing campaign to those users who truly need our products or services.

Therefore, if we have a budget that meets our needs, we can plan a remarketing campaign for almost any objective or need that an online business may have.