The role of image in the growth of company sales
Posted: Sun Jan 19, 2025 6:18 am
The company's image is the dress by which it is greeted by market participants: clients, partners, competitors. The first impression, subsequent contacts, formation of the deal and its completion - all stages of interaction are of great importance. In essence, image is the thing that can sell no worse than a whole department of talented salespeople.
But an image is not created out of nowhere vietnam business email list and does not grow by leaps and bounds. It is necessary to approach the development of the concept and strategy for its development and maintenance very carefully. Read our article to find out how to do it correctly.
Everyone knows the expression "they meet you by your clothes". This can explain why the company's image is so important. In order to attract attention in the market, you need to impress business partners, clients and other entities that can influence the successful development of the organization.
The concept of "company image" includes a set of opinions of market participants in a certain business segment about the level of the enterprise and its products. Such ideas about a specific organization form stable associations related to its name. For example, if we talk about BMW, we associate this brand with German reliability, prestige and power, and Coca-Cola evokes images of a cheerful holiday.
The corporate image of a company is an important element of business, regardless of whether you work on its creation. If you do not pay due attention to it, it is formed spontaneously under the influence of positive and negative opinions of clients, partners, etc. If negative reviews about the company prevail, then you will have to make very significant efforts to change the situation. To keep the situation under control, you need to purposefully work on improving the company's reputation.
But an image is not created out of nowhere vietnam business email list and does not grow by leaps and bounds. It is necessary to approach the development of the concept and strategy for its development and maintenance very carefully. Read our article to find out how to do it correctly.
Everyone knows the expression "they meet you by your clothes". This can explain why the company's image is so important. In order to attract attention in the market, you need to impress business partners, clients and other entities that can influence the successful development of the organization.
The concept of "company image" includes a set of opinions of market participants in a certain business segment about the level of the enterprise and its products. Such ideas about a specific organization form stable associations related to its name. For example, if we talk about BMW, we associate this brand with German reliability, prestige and power, and Coca-Cola evokes images of a cheerful holiday.
The corporate image of a company is an important element of business, regardless of whether you work on its creation. If you do not pay due attention to it, it is formed spontaneously under the influence of positive and negative opinions of clients, partners, etc. If negative reviews about the company prevail, then you will have to make very significant efforts to change the situation. To keep the situation under control, you need to purposefully work on improving the company's reputation.