The greater the sales volume
Posted: Sun Jan 19, 2025 6:12 am
“A business that stands for nothing will fall for anything” – Kuda Biza (Speaker, Author and Change Agent) We’ve talked a lot about the purpose of a brand and if you approach it the right way ( Beyond Marketing) Apply this to your marketing strategy, which will also mean more growth for your company. This is exactly what serial entrepreneur, author, speaker and philanthropist Kuda Biza explained in his keynote address.
He said when customers develop a strong emotional chinese overseas australia data bond with a brand, it means more sales. the greater the profit. More profits, more impact. It’s a vicious cycle of growth and meaningful impact. How to do this. Driven by purpose. Some large companies are already starting to see the benefits of becoming purpose-driven companies. Among them, Procter & Gamble When your company is truly purpose-driven, you’ll not only be able to attract more customers, but you’ll also be able to attract and retain talent (as we’ve discussed in depth in this article).
But in order for this to work, you need to make sure your goals are truly authentic and aligned with your brand and the community you want to achieve. How do you decide what causes to focus on. For Biza, the key mindset is to align the cause with your business. If you struggle with this, a good idea is to involve your customers and co-create with them and create a sense of ownership and impact that you will focus on.
He said when customers develop a strong emotional chinese overseas australia data bond with a brand, it means more sales. the greater the profit. More profits, more impact. It’s a vicious cycle of growth and meaningful impact. How to do this. Driven by purpose. Some large companies are already starting to see the benefits of becoming purpose-driven companies. Among them, Procter & Gamble When your company is truly purpose-driven, you’ll not only be able to attract more customers, but you’ll also be able to attract and retain talent (as we’ve discussed in depth in this article).
But in order for this to work, you need to make sure your goals are truly authentic and aligned with your brand and the community you want to achieve. How do you decide what causes to focus on. For Biza, the key mindset is to align the cause with your business. If you struggle with this, a good idea is to involve your customers and co-create with them and create a sense of ownership and impact that you will focus on.