You can now segment your Shopping campaign results under the 'dimensions' tab based on different product attributes, such as Google product category, product type, brand, condition, item id or a custom label. This data can be segmented, regardless of the chosen structuring of your campaign. See also the screenshot below.
View competition statistics
A very useful new feature within AdWords Shopping Campaigns is the ability to view competition statistics. You can create columns with various benchmark data in the list of created product groups. Among other things, the average CTR and click price of other buy bolivia whatsapp number database advertisers who advertise on the same products can be found here. In the future, Google will add a benchmark to this that will allow you to see what percentage of the total amount of available impressions you achieve with your CPC bid.
Google Shopping categories divide 3
What new features can we expect this year?
And there's more in store for this year.
Google Shopping for Suppliers
Google Shopping for Suppliers has currently been rolled out in England and Germany. It is expected that it will also become available to Dutch advertisers in the course of 2014. Google Shopping for Suppliers is mainly interesting for B2B entrepreneurs and suppliers. The big advantage is that you do not necessarily have to have a webshop to be allowed to advertise with it. An interesting way to make your product range findable for companies.