What tech brands like to post and what their audiences actually want
Posted: Sun Jan 19, 2025 5:48 am
According to Semrush’s analysis, content type had a significant impact on post engagement. However, the most popular post types did not match what tech companies posted most frequently.
img-semblog
On Instagram , carousel albums received the most engagement, possibly due to the platform's origins as a place to share images.
Despite their high performance, carousels were the buy malta number database least popular type of post, accounting for 21.1% of content. Videos were the most common, at 41.7%, followed by single images (37.1%).
Posts with photos had the highest engagement rates on both Twitter and Facebook , suggesting that audiences gravitate toward visual content regardless of platform.
But on both platforms, links were the most popular post type among tech brands, accounting for 45% of all Tweets and 57.5% of all Facebook posts in 2022. This could be because links allow brands to create a clear CTA, and draw attention to or repurpose external content.
img-semblog
On Instagram , carousel albums received the most engagement, possibly due to the platform's origins as a place to share images.
Despite their high performance, carousels were the buy malta number database least popular type of post, accounting for 21.1% of content. Videos were the most common, at 41.7%, followed by single images (37.1%).
Posts with photos had the highest engagement rates on both Twitter and Facebook , suggesting that audiences gravitate toward visual content regardless of platform.
But on both platforms, links were the most popular post type among tech brands, accounting for 45% of all Tweets and 57.5% of all Facebook posts in 2022. This could be because links allow brands to create a clear CTA, and draw attention to or repurpose external content.